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Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in BRI104; phone (213) 740-0690.
- D class assignments for graduate students available in HOH103; phone (213) 740-5424.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available in HOH103, (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit www.marshall.usc.edu/registrationpolicies.
Creating and interpreting qualitative and quantitative research to gain insight into marketplace challenges, such as testing advertising, identifying new product opportunities, and understanding customer decisions. Prerequisites:BUAD 307 or JOUR 340. Recommended preparation: BUAD 310 or COMM 301L or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16465R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 23 of 40 | B Kim | HOH305 | PDF (527015 KB) |   |
| 16467D | 001 | Lecture | 4:00-5:50pm | Mon, Wed | Canceled | B Kim | |
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Prerequisite: BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16470R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 35 of 36 | Hank Wasiak | VKC205 | PDF (457828 KB) | |
| 16472R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 39 of 40 | Therese Wilbur | HOH301 | PDF (404211 KB) | |
Provides real-life marketing experience as a member of a student managed advertising and promotions agency. Requires market research, creative design, implementation planning, and client presentation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16474R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 23 of 40 | Therese Wilbur | HOH305 | PDF (456561 KB) | |
| 16476R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 28 of 33 | Hank Wasiak | THH106 | PDF (502070 KB) | |
Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Prerequisite: BUAD 307 or MKT 385x. Open only to sophomores, juniors and seniors.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16478R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 38 of 41 | Gary Hankins | HOH303 | PDF (120730 KB) | |
Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople.
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16480R | 001 | Lecture | 8:00-9:50am | Mon, Wed | 12 of 40 | Gary Frazier | HOH301 | |
Introduction to the functions of retail management including location, buying, mechandise management, layout, pricing, and promotion; application of concepts to various retail institutions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16481R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 24 of 36 | Judith Blumenthal | ACC236 | PDF (451173 KB) | |
Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Recommended during student's final semesters. Prerequisite: BUAD 307 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16482R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 30 of 40 | Lan Luo | HOH305 | PDF (278454 KB) | |
| 16484R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 38 of 40 | Lan Luo | HOH305 | PDF (278454 KB) | |
| 16486R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 29 of 40 | Lan Luo | HOH305 | PDF (278454 KB) | |
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16490R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 40 of 40 | Matthew Selove | HOH305 | PDF (250069 KB) | |
| 16492R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | 40 of 40 | Matthew Selove | HOH305 | PDF (250069 KB) | |
| 16493R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | 25 of 40 | Matthew Selove | HOH305 | PDF (250069 KB) | |
Provides experience in a student managed product team. Work with R&D organization to design a new product or technology. Involves market research and implementation planning. Prerequisite: MKT 445. Open only to juniors and seniors.
- Prerequisite: MKT 445
- Restriction: Registration open to the following class level(s): Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16494R | 001 | Lecture-Lab | 2:00-3:50pm | Tue, Thu | 14 of 20 | Therese Wilbur | BRI5 | PDF (450278 KB) | |
Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16496R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 46 of 46 | Gulden Ulkumen | HOH303 | Word (256304 KB) | |
| 16498R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 46 of 46 | Gulden Ulkumen | HOH303 | Word (256304 KB) | |
| 16499R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | 39 of 40 | Gulden Ulkumen | HOH303 | Word (256304 KB) | |
| 16500R | 001 | Lecture | 6:00-7:50pm | Mon, Wed | 22 of 40 | B Kim | HOH305 | |
Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Prerequisite: BUAD 307 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16506R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 32 of 40 | Dennis Schorr | HOH301 | | |
| 16507R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | 18 of 32 | Dennis Schorr | BRI5 | |
Theories and applications of consumer behavior in marketing; psychlogical, social, cultural, and ethnic factors influencing consumer behavior.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16518R | 033 | Lecture | 6:30-9:30pm | Wednesday | 43 of 54 | Dennis Rook | JKP204 |  |
Explains: use of argument, emotion, endorsements for persuasive ads; tools for analyzing ad-effectiveness, budgeting, media planning and scheduling; principles of pricing for creative promotion.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16520R | 033 | Lecture | 6:30-9:30pm | Monday | 17 of 54 | Gerard Tellis | JKP112 | Word (50287 KB) | |
Systematic approaches to product development; reasons for product failure; processes, techniques and concepts firms use to develop; test, and execute product innovations and imitations.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16528R | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 77 of 78 (1 on waitlist) | Dennis Rook | JKP212 | |
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16532R | 033 | Lecture | 6:30-9:30pm | Thursday | 50 of 52 (4 on waitlist) | Cw Park | JKP102 | Word (65536 KB) | |
Frameworks for analysis of retail strategy and functions of a retail firm, including buying, merchandise management, pricing, promotion, and visual merchandising; application of concepts through case studies and student projects.
- Prerequisite: 1 from (GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16534R | 033 | Lecture | 5:00-6:20pm | Mon, Wed | 43 of 52 | Judith Blumenthal | JKP102 | PDF (168722 KB) | |
New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16540R | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 46 of 46 (53 on waitlist) | Sivaramakrishnan Siddarth | HOH415 | PDF (89685 KB) | |
| 16542R | 033 | Lecture | 2:00-3:20pm | Mon, Wed | 45 of 45 (5 on waitlist) | Sivaramakrishnan Siddarth | HOH415 | PDF (89685 KB) | |
| 16544R | 033 | Lecture | 5:00-6:20pm | Mon, Wed | 43 of 45 (15 on waitlist) | Sivaramakrishnan Siddarth | HOH415 | PDF (89685 KB) | |
Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528).
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16545R | 411 | 1.5 | Lecture | 11:00-12:20pm | Mon, Wed | 38 of 54 | Gary Frazier | JKP210 | | |
| 16546R | 415 | 1.5 | Lecture | 11:00-12:20pm | Mon, Wed | 21 of 54 | Gary Frazier | JKP210 | |
All aspects of Internet marketing. Internet as a tool for marketing communication, sales and distribution, customer management. Role of paid advertising, search engines, website design.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16548R | 033 | Lecture | 9:30-10:50am | Mon, Wed | 77 of 77 (16 on waitlist) | Allen Weiss | JKP112 | PDF (140931 KB) | |
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a multi-period competitive market environment simulation. Prerequisites: GSBA 509a or GSBA 528. Open only to graduate students.
- Prerequisite: 1 from (GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Note: Description of the course: Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a multi-period competitive market environment simulation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16550R | 033 | Lecture | 6:30-9:30pm | Monday | 23 of 54 | Diane Badame | JKP104 | PDF (437643 KB) | |
Variations in markets and trade patterns around the globe; productdevelopment and adaptation, pricing, promotion, and distribution issues across national cultures and international markets.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16551R | 033 | Lecture | 6:30-9:30pm | Wednesday | 22 of 39 | Dennis Schorr | ACC236 | |
An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate ones personal creativity. Web registration open only to graduate business and accounting students.
- Restriction: Registration open to the following major(s): Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Planning, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Marketing, Medicine/Business Administration, Accounting, Business Administration
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16552R | 033 | 3.0 | Lecture | 2:00-4:50pm | Tuesday | 37 of 40 (3 on waitlist) | Joseph Priester | JKP102 |  | |
| 16553R | 411 | 1.5 | Lecture | 2:00-4:50pm | Thursday | 17 of 24 | Joseph Priester | JKP102 | | |
| 16554R | 415 | 1.5 | Lecture | 2:00-4:50pm | Thursday | 24 of 24 | Joseph Priester | JKP102 | | |
| 16555R | 033 | 3.0 | Lecture | 6:30-9:30pm | Tuesday | 20 of 20 | Joseph Priester | ACC205 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: For an application, please see the Syllabus field below. Non-Business students contact registration@marshall.usc.edu
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | 1.0-5.0 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16558D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required.
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16560D | 033 | Lecture | TBA | TBA | 2 of 10 | Gary Frazier | OFFICE | |
Supervised on-the-job business experience in the field of Marketing. (Curricular Practical Training)
- Restriction: Registration open to the following major(s): Accounting, Business Administration, Business Administration/Dental Surgery, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Planning, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16557D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | | |
| 16562D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | TBA | |
Hands-on practical experience working with a Marshall faculty member in the Marketing Department on an ongoing research project.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16564D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Open only to master and doctoral students.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: For an application, please see the Syllabus field below. Non-Business students contact registration@marshall.usc.edu
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16566D | 033 | 1.0-5.0 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | |
Behavioral research and theory on marketing with a focus on goals, emotions, categorization and knowledge, inferences, attitudes, consumption, marketing and technology, organizational learning, new product development. Open to students in the doctoral program in business administration only.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16577R | 036 | Lecture | 12:00-2:50pm | Friday | 6 of 10 | Joseph Priester | ACC312 | |
Techniques for building and analyzing advanced quantitative analytical models. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Open only to Doctoral students.
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16575R | 036 | Lecture | 4:00-6:50pm | Wednesday | 6 of 10 | Sha Yang, Dina Mayzlin | ACC312 | |