Marketing 530:

New Product Development (3.0 units)

Systematic approaches to product development; reasons for product failure; processes, techniques and concepts firms use to develop; test, and execute product innovations and imitations.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16528R033Lecture2:00-3:20pmTue, Thu77 of 78 (1 on waitlist)Dennis RookJKP212notesession datesbook list
Information accurate as of 3/11/2015 12:55 PM.