Marketing 402:

Research Skills for Marketing Insights (4.0 units)

Creating and interpreting qualitative and quantitative research to gain insight into marketplace challenges, such as testing advertising, identifying new product opportunities, and understanding customer decisions. Prerequisites:BUAD 307 or JOUR 340. Recommended preparation: BUAD 310 or COMM 301L or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
16465R001Lecture2:00-3:50pmMon, Wed23 of 40B KimHOH305PDF (527015 KB)session datesbook list
16467D001Lecture4:00-5:50pmMon, Wed
B Kimsession datesbook list
Information accurate as of 3/11/2015 12:55 PM.