Marketing 616:

Understanding Consumer and Organizational Buying Behavior (3.0 units)

Behavioral research and theory on marketing with a focus on goals, emotions, categorization and knowledge, inferences, attitudes, consumption, marketing and technology, organizational learning, new product development. Open to students in the doctoral program in business administration only.
  • Restriction: Registration open to the following major(s): Business Administration
  • Restriction: Registration open to the following class level(s): Doctoral Student
16577R036Lecture12:00-2:50pmFriday6 of 10Joseph PriesterACC312session datesbook list
Information accurate as of 3/11/2015 12:55 PM.