Understanding Consumer and Organizational Buying Behavior (3.0 units)
Behavioral research and theory on marketing with a focus on goals, emotions, categorization and knowledge, inferences, attitudes, consumption, marketing and technology, organizational learning, new product development. Open to students in the doctoral program in business administration only.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
|16577R||036||Lecture||12:00-2:50pm||Friday||6 of 10||Joseph Priester||ACC312|