Branding Strategy (3.0 units)
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to email@example.com.
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