Advertising and Promotion Strategy (3.0 units)
Explains: use of argument, emotion, endorsements for persuasive ads; tools for analyzing ad-effectiveness, budgeting, media planning and scheduling; principles of pricing for creative promotion.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to firstname.lastname@example.org.
|16520R||033||Lecture||6:30-9:30pm||Monday||17 of 54||Gerard Tellis||JKP112||Word (50287 KB)|