Marketing 526:

Advertising and Promotion Strategy (3.0 units)

Explains: use of argument, emotion, endorsements for persuasive ads; tools for analyzing ad-effectiveness, budgeting, media planning and scheduling; principles of pricing for creative promotion.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16520R033Lecture6:30-9:30pmMonday17 of 54Gerard TellisJKP112Word (50287 KB)notesession datesbook list
Information accurate as of 3/11/2015 12:55 PM.