Marketing 405:

Advertising and Promotion Management (4.0 units)

Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Prerequisite: BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385x.
  • Prerequisite: 1 from (BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385)
  • Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior, Senior (fifth year)
16470R001Lecture4:00-5:50pmMon, Wed35 of 36Hank WasiakVKC205PDF (457828 KB)session datesbook list
16472R001Lecture10:00-11:50amMon, Wed39 of 40Therese WilburHOH301PDF (404211 KB)session datesbook list
Information accurate as of 3/11/2015 12:55 PM.