Advertising and Promotion Management (4.0 units)
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Prerequisite: BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior, Senior (fifth year)
|16470R||001||Lecture||4:00-5:50pm||Mon, Wed||35 of 36||Hank Wasiak||VKC205||PDF (457828 KB)|
|16472R||001||Lecture||10:00-11:50am||Mon, Wed||39 of 40||Therese Wilbur||HOH301||PDF (404211 KB)|