Consumer Behavior and Marketing

Section 16499

  • Session Dates (session code 001)
    First day of classes:
    Monday, January 12, 2015
    Last day to add:
    Friday, January 30, 2015
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 30, 2015
    Last day to drop with a mark of "W":
    Friday, April 10, 2015
    End of session:
    Wednesday, May 13, 2015
  • Book List Prices and book list are subject to change.
    • Hoyer. Consumer Behavior, 6th ed.. (Required)
      ISBN: 9781285402864
      eBook: $105.99
    • Hoyer. Consumer Behavior. (Required)
      ISBN: 9781133435211
      New: $361.25
      Used: $271.00
      Rental: $252.88 (New), $180.63 (Used)
    Purchase from USC Bookstore