Advertising and Promotion Strategy

Section 16520

  • Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
  • Session Dates (session code 033)
    First day of classes:
    Monday, January 12, 2015
    Last day to add:
    Friday, January 30, 2015
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 30, 2015
    Last day to drop with a mark of "W":
    Friday, April 10, 2015
    End of session:
    Wednesday, May 13, 2015
  • Book List Prices and book list are subject to change.
    • Tellis. Effective Advertising. (Required)
      ISBN: 9780761922537
      New: $82.50
      Used: $62.00
    • Tellis. Effective Advertising. (Required)
      ISBN: 9781452262710
      eBook: $58.50
    • Tellis. MKT 526 COURSE READER. (Required)
      ISBN: 9780182186006
      New: $22.10
      Used: $16.75
    Purchase from USC Bookstore