Consumer Behavior (3.0 units)
Theories and applications of consumer behavior in marketing; psychlogical, social, cultural, and ethnic factors influencing consumer behavior.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to email@example.com.
|16518R||033||Lecture||6:30-9:30pm||Wednesday||43 of 54||Dennis Rook||JKP204|