Marketing 525:

Consumer Behavior (3.0 units)

Theories and applications of consumer behavior in marketing; psychlogical, social, cultural, and ethnic factors influencing consumer behavior.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16518R033Lecture6:30-9:30pmWednesday43 of 54Dennis RookJKP204notesession datesbook list
Information accurate as of 3/11/2015 12:55 PM.