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Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in HOH-331; Phone: (213) 740-5033.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available by calling (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit www.marshall.usc.edu/registrationpolicies.
Analyze marketing data and develop actionable insights to guide marketing decisions. Apply statistical tools, machine learning, and economic analysis to digital marketing problems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16508R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 34 of 48 | Yanhao Wei | JFF322 | PDF (276830 KB) |  |
| 16509R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 44 of 48 | Yanhao Wei | JFF322 | PDF (276830 KB) | |
Develop skills for effective marketing communication and promotion. Consider objectives and components of a strategic plan (including marketplace analysis, research, campaign development, and media planning).
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16470R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 47 of 48 | Arianna Uhalde | JFF316 | PDF (90349 KB) | |
| 16472R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 48 of 48 | Arianna Uhalde | JFF316 | PDF (90349 KB) | |
| 16474R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | Canceled | Therese Wilbur | PDF (468416 KB) | |
Principles of business-to-business selling and its function in marketing strategy and the marketing mix. Explore professional selling as a career option.
- Prerequisite: BUAD 307
- Restriction: Registration open to the following class level(s): Freshmen, Junior, Senior, Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16476R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 48 of 48 | Gary Frazier | JFF236 | |
Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
- Prerequisite: BUAD 307
- Restriction: Registration open to the following class level(s): Junior, Senior, Senior (fifth year), Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16477R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 48 of 48 | Kristen Schiele | JFF316 | | |
| 16478R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | 47 of 48 | Kristen Schiele | JFF241 | |
Examine the use of social media for business across industries. Understand theories and frameworks for strategic content creation and posting as technology and platforms evolve.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16480R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 48 of 48 | Kristen Schiele | JFF241 | |
Learn how marketers create new brands, products and services. Discuss and examine creative ideation, research and development, brand image management and legal issues in branding.
- Prerequisite: BUAD 307
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16494R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 36 of 36 | Therese Wilbur | JFF328 | PDF (530089 KB) | |
| 16496R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 31 of 48 | Therese Wilbur | JFF322 | PDF (530089 KB) | |
Examine diverse consumers behavior including acquisition, usage and disposition of products. Understand the psychological, social and cultural influences that drive consumers decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16498R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 48 of 48 | Stephanie Tully | JFF322 | | |
| 16500R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 48 of 48 | Stephanie Tully | JFF322 | | |
| 16502R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 47 of 48 | Stephanie Tully | JFF322 | | |
| 16503D | 001 | Lecture | 4:00-5:50pm | Tue, Thu | Canceled | Kristin Diehl | |
Examine the marketing of products and brands in the entertainment industry (including movies, TV shows, music and video games).
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16504R | 001 | Lecture | 6:00-7:50pm | Mon, Wed | 60 of 60 | Gene Delvecchio | JFF236 | |
Use of marketing research techniques and technologies such as databases and statistical tools to collect, analyze and act upon customer information.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship, Public Health/Social Entrepreneurship, Business Analytics, Business Administration/Urban Planning
- Note: Section 16522 is for MBA and other graduate students. Section 16523 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16522R | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 9 of 9 (7 on waitlist) | Laurence Vincent | JKP102 |  | |
| 16523D | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 45 of 45 | Laurence Vincent | JKP102 | |
Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16525 is for MBA and other graduate students. Section 16524 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16524D | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 19 of 20 | Kristin Diehl | JKP102 | | |
| 16525R | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 24 of 34 | Kristin Diehl | JKP102 | |
Effective advertising in an era of social media including strategy and analytics for crafting ad messages, testing ads, budgeting and media scheduling.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Public Health/Social Entrepreneurship, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Section 16526 is for MBA and other graduate students. Section 16527 is for MS Marketing and Annenberg students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16526R | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 16 of 30 | Gerard Tellis | HOH114 | | |
| 16527D | 033 | Lecture | 5:00-6:20pm | Tue, Thu | 16 of 40 | Gerard Tellis | JKP202 | |
Emphasis on creating a sales strategy, planning and delivery of sales presentations, and techniques to persuade people to change their opinions in face-to-face meetings.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16528R | 033 | Lecture | 6:30-9:30pm | Thursday | 49 of 54 | Steven Martin | JKP104 | |
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16530 is for MBA and other graduate students. Section 16529 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16529D | 033 | Lecture | 6:30-9:30pm | Tuesday | 7 of 7 | Dennis Schorr | JKP202 | | |
| 16530R | 033 | Lecture | 6:30-9:30pm | Tuesday | 40 of 46 (3 on waitlist) | Dennis Schorr | JKP202 | |
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16531R | 411 | 1.5 | Lecture | 5:00-6:20pm | Mon, Wed | 43 of 60 | Diane Badame | JKP112 | |
New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16533D | 033 | Lecture | 6:30-9:30pm | Wednesday | 49 of 57 | Sivaramakrishnan Siddarth | JKP202 | PDF (101085 KB) | |
Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16536R | 033 | 3.0 | Lecture | 12:30-1:50pm | Mon, Wed | Canceled | Gary Frazier | |
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16545 is for MBAs and other graduate students. Section 16544 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16544D | 033 | Lecture | 6:30-9:30pm | Wednesday | 26 of 27 | Diane Badame | JKP112 | | |
| 16545R | 033 | Lecture | 6:30-9:30pm | Wednesday | 41 of 48 | Diane Badame | JKP112 | |
Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship, Business Administration/Urban Planning, Business Administration/Systems Architecting and Engineering, Public Health/Social Entrepreneurship, Global Supply Chain Management
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Sections 16546 and 16547 are for MBA and other graduate students. Section 16562 is for MS Marketing students. Section 16563 is for MS Business Analytics students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16546R | 033 | Lecture | 2:00-3:20pm | Mon, Wed | 12 of 13 (4 on waitlist) | Dennis Schorr | JKP104 | | |
| 16547R | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 15 of 18 (1 on waitlist) | Dennis Schorr | JKP104 | | |
| 16562D | 033 | Lecture | 2:00-3:20pm | Mon, Wed | 33 of 41 (1 on waitlist) | Dennis Schorr | JKP104 | | |
| 16563D | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 34 of 36 | Dennis Schorr | JKP104 | |
Examination of marketing issues and challenges within a variety of business settings in the fashion, luxury goods and lifestyle sectors in the global marketplace.
- Prerequisite: 1 from (GSBA 509 or GSBA 528 or GSBA 509A)
- Restriction: Registration open to the following class level(s): Doctoral Student, Graduate Visitor, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16549R | 033 | Lecture | 6:30-9:30pm | Monday | 48 of 54 (1 on waitlist) | Diane Badame | JKP112 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: The application form is posted under the Syllabus field below. For more information visit maps.usc.edu/?id=1928&reference=acc" target="_blank" class="map">ACC306E or call 740-5033.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16554D | 033 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | OFFICE | |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16555D | 033 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | OFFICE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | Lecture | TBA | TBA | 2 of 10 | Anthony Dukes,Diane Badame, Sivaramakrishnan Siddarth | OFFICE | |
Supervised on-the-job business experience in the field of marketing. (Curricular Practical Training.) Graded CR/NC.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration, Law/Business Taxation, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16557D | 033 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | OFFICE | | |
| 16559D | 415 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | OFFICE | |
Hands-on practical experience working with a Marshall faculty member in the Marketing Department on an ongoing research project. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16558D | 033 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | OFFICE | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Graded CR/NC
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16561D | 033 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | OFFICE | |
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Geographic Information Systems (GIS) Applications in Marketing | ||||||||||
| 16564R | 033 | 3.0 | Lecture | 6:30-9:30pm | Monday | 20 of 54 | Miriam Burgos, Beth Wellman | ONLINE | PDF (419608 KB) | |
Modeling research on marketing with a focus on channel structure, franchising and sales force compensation, innovation and diffusion, inter-store competition, sales promotions, and market segmentation. Open to students in the doctoral program in business administration only.
- Restriction: Registration open to the following class level(s): Doctoral Student
- Restriction: Registration open to the following school(s): Gordon S. Marshall School of Business
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16576R | 033 | Lecture | 2:00-4:50pm | Friday | 6 of 10 | Anthony Dukes,Yanhao Wei | HOH706 | |
Seminar. Review and discuss current research in Marketing. Presentations by faculty, visiting researchers, and advanced students. Open to Marshall Ph.D. students only. Graded CR/NC.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16578R | 033 | Lecture | 12:00-12:50pm | Friday | 8 of 13 | Kristin Diehl | HOH506 | |
Exploration of emerging topics, literature and research techniques in contemporary marketing.
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Psychological Theories for Business Research | ||||||||||
| 16580D | 033 | 3.0 | Lecture | 2:00-4:50pm | Monday | 9 of 14 | Norbert Schwarz | HOH706 | PDF (342276 KB) | |