Marketing 555:

Marketing Channels (1.5-3.0 units)

Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution.
16536R0333.0Lecture12:30-1:50pmMon, Wed
Gary Fraziersession dates
Information accurate as of February 15, 2023 7:45 am.
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