Marketing 525:

Consumer Behavior (3.0 units)

Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
  • Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
  • Note: Section 16525 is for MBA and other graduate students. Section 16524 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
16524D033Lecture2:00-3:20pmTue, Thu19 of 20Kristin DiehlJKP102notesession dates
16525R033Lecture2:00-3:20pmTue, Thu24 of 34Kristin DiehlJKP102notesession dates
Information accurate as of February 15, 2023 7:45 am.
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