Marketing 613:

Marketing Models in Consumer and Business-to-Business Markets (3.0 units)

Modeling research on marketing with a focus on channel structure, franchising and sales force compensation, innovation and diffusion, inter-store competition, sales promotions, and market segmentation. Open to students in the doctoral program in business administration only.
  • Restriction: Registration open to the following class level(s): Doctoral Student
  • Restriction: Registration open to the following school(s): Gordon S. Marshall School of Business
16576R033Lecture2:00-4:50pmFriday6 of 10Anthony Dukes,Yanhao WeiHOH706session dates
Information accurate as of February 15, 2023 7:45 am.
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