Marketing 526:

Advertising and Social Media: Strategy and Analytics (3.0 units)

Effective advertising in an era of social media including strategy and analytics for crafting ad messages, testing ads, budgeting and media scheduling.
  • Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Public Health/Social Entrepreneurship, Social Entrepreneurship
  • Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
  • Note: Section 16526 is for MBA and other graduate students. Section 16527 is for MS Marketing and Annenberg students. Please be mindful of registering for the correct section for your program.
16526R033Lecture2:00-3:20pmTue, Thu16 of 30Gerard TellisHOH114notesession dates
16527D033Lecture5:00-6:20pmTue, Thu16 of 40Gerard TellisJKP202notesession dates
Information accurate as of February 15, 2023 7:45 am.
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