Marketing 402:

Introduction to Marketing Analytics (4.0 units)

Analyze marketing data and develop actionable insights to guide marketing decisions. Apply statistical tools, machine learning, and economic analysis to digital marketing problems.
    SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
    16508R001Lecture10:00-11:50amTue, Thu34 of 48Yanhao WeiJFF322PDF (276830 KB)session dates
    16509R001Lecture2:00-3:50pmTue, Thu44 of 48Yanhao WeiJFF322PDF (276830 KB)session dates
    Information accurate as of February 15, 2023 7:45 am.
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