Marketing 543:

Market Demand and Sales Forecasting (3.0 units)

New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
16533D033Lecture6:30-9:30pmWednesday49 of 57Sivaramakrishnan SiddarthJKP202PDF (101085 KB)session dates
Information accurate as of February 15, 2023 7:45 am.
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