Marketing 530:

New Product Development (3.0 units)

Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
  • Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
  • Note: Section 16530 is for MBA and other graduate students. Section 16529 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
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Dennis SchorrJKP202notesession dates
16530R033Lecture6:30-9:30pmTuesday40 of 46 (3 on waitlist)Dennis SchorrJKP202session dates
Information accurate as of February 15, 2023 7:45 am.
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