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Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in HOH; phone (213) 740-5033.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available by calling (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit www.marshall.usc.edu/registrationpolicies.
Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16465R | 060 | Lecture | 10:00-11:50am | Tue, Thu | 43 of 54 | Dinesh Puranam | ONLINE | PDF (782733 KB) |  |
Examines happiness and wellbeing in consumer culture. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16467R | 060 | Lecture | 4:00-5:50pm | Mon, Wed | 45 of 48 | Arianna Uhalde | ONLINE | PDF (94788 KB) | |
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16469R | 060 | Lecture | 10:00-11:50am | Mon, Wed | 34 of 48 | Arianna Uhalde | ONLINE | | |
| 16471R | 060 | Lecture | 12:00-1:50pm | Mon, Wed | 34 of 48 | Arianna Uhalde | ONLINE | | |
| 16472R | 060 | Lecture | 4:00-5:50pm | Tue, Thu | 50 of 52 | Hank Wasiak | ONLINE | PDF (406429 KB) | |
Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Work with a client organization on the design of an advertising/promotions campaign. Requires market research, creative design, implementation planning, and client presentation.
- Prerequisite: MKT 405
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16476R | 060 | Lecture | 10:00-11:50am | Mon, Wed | 15 of 48 | Therese Wilbur | ONLINE | |
Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Prerequisite: BUAD 307 or MKT 385x. Open only to sophomores, juniors and seniors.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16477R | 060 | Lecture | 12:00-1:50pm | Tue, Thu | 23 of 48 | Gary Frazier | ONLINE | |
Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople.
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16478D | 060 | Lecture | 2:00-3:50pm | Tue, Thu | Canceled | Gary Frazier | |
An introduction to the changing world of a connected consumer. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Junior, Senior, Senior (fifth year), Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16479R | 060 | Lecture | 6:00-7:50pm | Mon, Wed | 38 of 50 | Ariela Turndorf | ONLINE | | |
| 16480R | 060 | Lecture | 6:00-7:50pm | Tue, Thu | 48 of 51 | Konrad Ribeiro | ONLINE | |
Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Recommended during student's final semesters. Prerequisite: BUAD-307 or MKT-385x.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16482D | 060 | Lecture | 2:00-3:50pm | Mon, Wed | Canceled | Dennis Schorr | |
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16492D | 060 | Lecture | 6:00-7:50pm | Tue, Thu | Canceled | Therese Wilbur | | ||
| 16493R | 060 | Lecture | 12:00-1:50pm | Tue, Thu | 46 of 50 | Rex Kovacevich | ONLINE | |
Provides experience in a student managed product team. Work with R&D organization to design a new product or technology. Involves market research and implementation planning. Prerequisite: MKT 445. Open only to juniors and seniors.
- Prerequisite: MKT 445
- Restriction: Registration open to the following class level(s): Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16494R | 060 | Lecture-Lab | 2:00-3:50pm | Tue, Thu | 7 of 20 | Therese Wilbur | ONLINE | PDF (562506 KB) | |
Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16495R | 060 | Lecture | 10:00-11:50am | Mon, Wed | 49 of 49 | Maria Rodas | ONLINE | | |
| 16496R | 060 | Lecture | 12:00-1:50pm | Mon, Wed | 50 of 50 | Maria Rodas | ONLINE | | |
| 16498R | 060 | Lecture | 2:00-3:50pm | Mon, Wed | 45 of 48 | Maria Rodas | ONLINE | | |
| 16500R | 060 | Lecture | 2:00-3:50pm | Tue, Thu | 41 of 48 | Gulden Ulkumen | ONLINE | |
Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources.
- Restriction: Registration open to the following class level(s): Freshmen, Junior, Senior, Senior (fifth year), Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16502D | 060 | Lecture | 4:00-5:50pm | Mon, Wed | Canceled | Dennis Schorr | |
Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16518R | 033 | Lecture | 11:00-12:20pm | Tue, Thu | 47 of 54 | Gulden Ulkumen | ONLINE |  |
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16527R | 033 | Lecture | 6:30-9:30pm | Thursday | 69 of 70 (4 on waitlist) | Laurence Vincent | ONLINE | |
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16530R | 033 | 3.0 | Lecture | 6:30-9:30pm | Monday | 65 of 65 | Sasha Strauss | ONLINE | |
New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Sections 16531, 16532 and 16533 for MBA and other graduate students. Section 16534 and 16535 are for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16531D | 033 | Lecture | 6:30-9:30pm | Wednesday | 29 of 32 | Sivaramakrishnan Siddarth | ONLINE | PDF (102181 KB) | |
| 16532D | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 38 of 45 | Sivaramakrishnan Siddarth | ONLINE | PDF (102181 KB) | |
| 16533D | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 37 of 45 | Sivaramakrishnan Siddarth | ONLINE | PDF (102181 KB) | |
| 16534D | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 10 of 11 | Sivaramakrishnan Siddarth | ONLINE | PDF (102181 KB) | |
| 16535D | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 16 of 18 | Sivaramakrishnan Siddarth | ONLINE | PDF (102181 KB) | |
Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16536D | 033 | 3.0 | Lecture | 11:00-12:20pm | Mon, Wed | Canceled | Gary Frazier | |
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16543 is for MS Marketing Students only. Section 16541 is for MBA and other graduate students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16541R | 033 | Lecture | 6:30-9:30pm | Wednesday | 19 of 20 | Diane Badame | ONLINE | | |
| 16543D | 033 | Lecture | 6:30-9:30pm | Wednesday | 56 of 56 | Diane Badame | ONLINE | |
Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Duplicates credit in the former DSO 566.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship, Business Administration/Urban Planning, Business Administration/Systems Architecting and Engineering, Global Supply Chain Management, Public Health/Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Sections 16542 and 16546 are for MBA and other graduate students. Section 16544 is for MS Marketing students. Section 16545 is for MS Business Analytics students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16542R | 033 | Lecture | 5:00-6:20pm | Tue, Thu | 23 of 47 | Dennis Schorr | ONLINE | | |
| 16544D | 033 | Lecture | 6:30-9:30pm | Monday | 49 of 68 | Dennis Schorr | ONLINE | | |
| 16545D | 033 | Lecture | 5:00-6:20pm | Tue, Thu | 8 of 13 | Dennis Schorr | ONLINE | | |
| 16546D | 033 | Lecture | 2:00-3:20pm | Tue, Thu | Canceled | Dennis Schorr | |
Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Public Health/Social Entrepreneurship, Social Entrepreneurship, Business Analytics
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16548R | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 39 of 52 | Dinesh Puranam | ONLINE | PDF (475034 KB) | |
An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16550D | 033 | 3.0 | Lecture | 2:00-4:50pm | Tuesday | 27 of 36 | Joseph Priester | ONLINE |  | |
| 16551D | 033 | 3.0 | Lecture | 2:00-4:50pm | Thursday | 22 of 36 | Joseph Priester | ONLINE | | |
| 16552D | 033 | 3.0 | Lecture | 6:30-9:30pm | Tuesday | 32 of 36 | Joseph Priester | ONLINE | | |
| 16553D | 033 | 3.0 | Lecture | 6:30-9:30pm | Thursday | Canceled | Joseph Priester | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | 1.0-5.0 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | ONLINE | |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16558D | 033 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | ONLINE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16560D | 033 | Lecture | TBA | TBA | 3 of 10 | Anthony Dukes,Diane Badame, Shantanu Dutta | ONLINE | |
Supervised on-the-job business experience in the field of marketing. (Curricular Practical Training.) Graded CR/NC.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration, Law/Business Taxation, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16557D | 033 | 0.5-1.0 | Lecture | TBA | TBA | 2 of 15 | Anthony Dukes,Diane Badame | ONLINE | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Graded CR/NC
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16566D | 033 | 1.5 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | ONLINE | | |
| 16567D | 033 | 2.0 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | ONLINE | |
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Strategic Marketing in the Creative Industries | ||||||||||
| 16568R | 033 | 3.0 | Lecture | 5:00-6:20pm | Mon, Wed | 19 of 54 | Joseph Nunes | ONLINE | PDF (179417 KB) | |
| Social Media Insights for Marketing Innovation | ||||||||||
| 16569R | 033 | 3.0 | Lecture | 9:30-10:50am | Tue, Thu | 6 of 54 | Robert Kozinets | ONLINE | PDF (220101 KB) | |
Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption.
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16570R | 033 | Lecture | 9:00-11:50am | Tuesday | 5 of 8 | Joseph Nunes, Joseph Priester | ONLINE | |
Techniques for building and analyzing advanced quantitative analytical models. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Open only to Doctoral students.
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16573R | 033 | Lecture | 9:00-11:50am | Wednesday | 2 of 8 | Dina Mayzlin, Sha Yang | ONLINE | |
Seminar. Review and discuss current research in Marketing. Presentations by faculty, visiting researchers, and advanced students. Open to Marshall Ph.D. students only. Graded CR/NC.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16572R | 033 | Lecture | 12:00-12:50pm | Friday | 13 of 13 | Kristin Diehl | ONLINE | |