Marketing 405:
Advertising and Promotion Management (4.0 units)
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16469R | 060 | Lecture | 10:00-11:50am | Mon, Wed | 34 of 48 | Arianna Uhalde | ONLINE | ||
16471R | 060 | Lecture | 12:00-1:50pm | Mon, Wed | 34 of 48 | Arianna Uhalde | ONLINE | ||
16472R | 060 | Lecture | 4:00-5:50pm | Tue, Thu | 50 of 52 | Hank Wasiak | ONLINE | PDF (406429 KB) |