Marketing 405:

Advertising and Promotion Management (4.0 units)

Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16469R060Lecture10:00-11:50amMon, Wed34 of 48Arianna UhaldeONLINEsession dates
16471R060Lecture12:00-1:50pmMon, Wed34 of 48Arianna UhaldeONLINEsession dates
16472R060Lecture4:00-5:50pmTue, Thu50 of 52Hank WasiakONLINEPDF (406429 KB)session dates
Information accurate as of September 10, 2021 2:03 pm.
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