Marketing 616:

Consumer Behavior Theory and Research (3.0 units)

Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption.
  • Restriction: Registration open to the following class level(s): Doctoral Student
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16570R033Lecture9:00-11:50amTuesday5 of 8Joseph Nunes,
Joseph Priester		ONLINEsession dates
Information accurate as of September 10, 2021 2:03 pm.
In Fall 2021, USC is returning to the normal grade option election deadlines and standards. For more information on this, please visit the Fall 2021 academic FAQs.