Marketing 543:

Market Demand and Sales Forecasting (3.0 units)

New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
  • Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
  • Note: Sections 16531, 16532 and 16533 for MBA and other graduate students. Section 16534 and 16535 are for MS Marketing students. Please be mindful of registering for the correct section for your program.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16531D033Lecture6:30-9:30pmWednesday29 of 32Sivaramakrishnan SiddarthONLINEPDF (102181 KB)notesession dates
16532D033Lecture12:30-1:50pmMon, Wed38 of 45Sivaramakrishnan SiddarthONLINEPDF (102181 KB)session dates
16533D033Lecture3:30-4:50pmMon, Wed37 of 45Sivaramakrishnan SiddarthONLINEPDF (102181 KB)session dates
16534D033Lecture12:30-1:50pmMon, Wed10 of 11Sivaramakrishnan SiddarthONLINEPDF (102181 KB)notesession dates
16535D033Lecture3:30-4:50pmMon, Wed16 of 18Sivaramakrishnan SiddarthONLINEPDF (102181 KB)notesession dates
Information accurate as of September 10, 2021 2:03 pm.
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