Marketing 567:

Marketing Metrics for Business Decisions (3.0 units)

Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks.
  • Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Public Health/Social Entrepreneurship, Social Entrepreneurship, Business Analytics
  • Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16548R033Lecture3:30-4:50pmTue, Thu39 of 52Dinesh PuranamONLINEPDF (475034 KB)session dates
Information accurate as of September 10, 2021 2:03 pm.
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