Marketing 530:

New Product Development (3.0 units)

Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16527R033Lecture6:30-9:30pmThursday69 of 70 (4 on waitlist)Laurence VincentONLINEsession dates
Information accurate as of September 10, 2021 2:03 pm.
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