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Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in HOH-331; Phone: (213) 740-5033.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available by calling (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit students.marshall.usc.edu/registrationpolicies
Analyze marketing data and develop actionable insights to guide marketing decisions. Apply statistical tools, machine learning, and economic analysis to digital marketing problems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16465R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 47 of 48 | Dinesh Puranam | JFF240 | PDF (644347 KB) |  |
Examine happiness and wellbeing in consumer culture. Integrate insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing, and societal welfare.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16467R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 48 of 48 | Arianna Uhalde | JFF236 | PDF (89532 KB) | |
Develop skills for effective marketing communication and promotion. Consider objectives and components of a strategic plan (including marketplace analysis, research, campaign development, and media planning).
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16469R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 47 of 48 | Arianna Uhalde | JFF316 | PDF (91103 KB) | |
| 16471R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 48 of 48 | Arianna Uhalde | JFF316 | PDF (91103 KB) | |
| 16472R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 22 of 48 | Therese Wilbur | JFF316 | |
Gain practical experience in a student-managed marketing agency. Work with a client to design a marketing communication and promotion campaign. Present to client after completion.
- Prerequisite: MKT 405
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16474R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | 16 of 30 | Therese Wilbur | ACC236 | |
Principles of business-to-business selling and its function in marketing strategy and the marketing mix. Explore professional selling as a career option.
- Prerequisite: BUAD 307
- Restriction: Registration open to the following class level(s): Freshmen, Junior, Senior, Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16477R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 48 of 48 | Gary Frazier | JFF316 | | |
| 16578R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 9 of 36 | John Benson | JFF328 | Word (145154 KB) | |
Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
- Prerequisite: BUAD 307
- Restriction: Registration open to the following class level(s): Junior, Senior, Senior (fifth year), Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16479R | 001 | Lecture | 8:00-9:50am | Mon, Wed | 25 of 48 | Ariela Turndorf | JFF316 | |
Examine the use of social media for business across industries. Understand theories and frameworks for strategic content creation and posting as technology and platforms evolve.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16481R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | 47 of 48 | Elena Hansen | JFF316 | |
Examine retail management in physical stores and online environments. Discuss buying and managing merchandise, store/platform layout, pricing, promotion, and supplier relationships.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16484R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 27 of 46 | Gary Frazier | ACC303 | |
Learn how marketers create new brands, products and services. Discuss and examine creative ideation, research and development, brand image management and legal issues in branding.
- Prerequisite: BUAD 307
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16492D | 001 | Lecture | 6:00-7:50pm | Mon, Wed | Canceled | Therese Wilbur | | ||
| 16493R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 46 of 48 | Rex Kovacevich | JFF322 | |
Examine diverse consumers behavior including acquisition, usage and disposition of products. Understand the psychological, social and cultural influences that drive consumers decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16495R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 45 of 48 | Dennis Schorr | JFF322 | | |
| 16496R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 47 of 48 | Gulden Ulkumen | JFF322 | | |
| 16498R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 48 of 48 | Gulden Ulkumen | JFF322 | |
Apply knowledge of marketing to various case studies. Understand challenging decisions marketers must make and offer recommendations after thorough analysis. Recommended during student's senior year.
- Prerequisite: BUAD 307
- Restriction: Registration open to the following class level(s): Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16482D | 001 | Lecture | 10:00-11:50am | Mon, Wed | Canceled | Joseph Priester | |
Current developments in the field of Marketing; topics to be selected each semester.
- Prerequisite: BUAD 307
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing for STEM Industries | ||||||||||
| 16504R | 001 | 4.0 | Lecture | 4:00-5:50pm | Tue, Thu | 12 of 36 | Larry Vincent | JFF328 |  | |
| Marketing in the Gaming Industry | ||||||||||
| 16506R | 001 | 4.0 | Lecture | 4:00-5:50pm | Mon, Wed | 15 of 48 | Franco De Cesare | JFF240 | PDF (249132 KB) | |
| Digital Transformation and Marketing Regulation | ||||||||||
| 16508R | 001 | 4.0 | Lecture | 12:00-1:50pm | Tue, Thu | 1 of 30 | D. Sokol | JFF328 | | |
Use of marketing research techniques and technologies such as databases and statistical tools to collect, analyze and act upon customer information.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Social Entrepreneurship, Public Health/Social Entrepreneurship, Business Analytics, Business Administration/Urban Planning
- Note: Section 16516 is for MBA and other graduate students. Section 16517 is for MS Marketing Students only. Please be mindful of registering for the correct section for your program. Non-Business student applications are available atB www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16516R | 033 | Lecture | 5:00-6:20pm | Mon, Wed | 29 of 51 | Larry Vincent | JKP112 | | |
| 16517D | 033 | Lecture | 5:00-6:20pm | Mon, Wed | 2 of 3 | Larry Vincent | JKP112 | |
Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu. Section 16518 is for MBA and other graduate students. Section 16520 is for MS Marketing Students only. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16518R | 033 | Lecture | 9:30-10:50am | Mon, Wed | 30 of 53 | Gulden Ulkumen | JKP112 | | |
| 16520D | 033 | Lecture | 9:30-10:50am | Mon, Wed | 0 of 1 | Gulden Ulkumen | JKP112 | |
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16527R | 033 | Lecture | 6:30-9:30pm | Monday | 76 of 76 (2 on waitlist) | Larry Vincent | JKP112 | |
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16530R | 033 | 3.0 | Lecture | 6:30-9:30pm | Thursday | 13 of 54 | Diane Badame | JKP112 | |
New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Note: Sections 16532 and 16533 are for MBAs and other graduate students. Sections 16534 and 16535 are for MS Marketing Students only. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16532R | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 38 of 46 | Sivaramakrishnan Siddarth | JKP204 | PDF (101085 KB) | |
| 16533R | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 28 of 37 | Sivaramakrishnan Siddarth | JKP102 | PDF (101085 KB) | |
| 16534D | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 4 of 7 | Sivaramakrishnan Siddarth | JKP204 | PDF (101085 KB) | |
| 16535D | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 14 of 17 | Sivaramakrishnan Siddarth | JKP102 | PDF (102181 KB) | |
Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16536R | 033 | 3.0 | Lecture | 11:00-12:20pm | Mon, Wed | 24 of 54 | Gary Frazier | JKP104 | |
All aspects of Internet marketing. Internet as a tool for marketing communication, sales and distribution, customer management. Role of paid advertising, search engines, Website design.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: students. Sections 16537 and 16539 are for MS Marketing Students only. Please be mindful of registering for the correct section for your program. Sections 16525, 16538 and 16540 are for MBA and other graduate
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16525R | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 9 of 30 | Nikhil Malik | JKP204 | Word (65548 KB) | |
| 16537D | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 22 of 24 | Nikhil Malik | JKP204 | Word (65548 KB) | |
| 16538D | 033 | Lecture | 3:30-4:50pm | Tue, Thu | Canceled | Nikhil Malik | | ||
| 16539D | 033 | Lecture | 6:30-9:30pm | Tuesday | 14 of 14 | Nikhil Malik | JKP112 | Word (65548 KB) | |
| 16540R | 033 | Lecture | 6:30-9:30pm | Tuesday | 19 of 49 | Nikhil Malik | JKP112 | Word (65548 KB) | |
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16543 is for MS Marketing Students only. Section 16541 is for MBA and other graduate students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16541R | 033 | Lecture | 6:30-9:30pm | Wednesday | 18 of 38 | Diane Badame | JKP112 | | |
| 16543D | 033 | Lecture | 6:30-9:30pm | Wednesday | 24 of 24 | Diane Badame | JKP112 | |
Effective marketing strategies for managers in industries that provide artistic, cultural and/or entertainment value to consumers.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Public Health/Social Entrepreneurship, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16554R | 033 | Lecture | 5:00-6:20pm | Tue, Thu | 35 of 54 | Joseph Nunes | JKP112 | |
Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Social Entrepreneurship, Business Administration/Urban Planning, Business Administration/Systems Architecting and Engineering, Public Health/Social Entrepreneurship, Global Supply Chain Management
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Sections 16522, 16542, 16546, and 16547 are for MBA and other graduate students. Sections 16523 and 16544 are for MS Marketing Students only. Section 16545 is for MS Business Analytics Students only. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16522R | 033 | Lecture | 6:30-9:30pm | Thursday | 24 of 40 | Kalinda Ukanwa | JKP202 | PDF (255445 KB) | |
| 16523D | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 12 of 15 | Kalinda Ukanwa | JKP112 | PDF (256144 KB) | |
| 16542R | 033 | Lecture | 11:00-12:20pm | Tue, Thu | 27 of 42 | Kalinda Ukanwa | JKP104 | PDF (256144 KB) | |
| 16544D | 033 | Lecture | 6:30-9:30pm | Thursday | 12 of 14 | Kalinda Ukanwa | JKP202 | PDF (255445 KB) | |
| 16545D | 033 | Lecture | 11:00-12:20pm | Tue, Thu | 4 of 12 | Kalinda Ukanwa | JKP104 | PDF (256144 KB) | |
| 16546R | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 15 of 39 | Kalinda Ukanwa | JKP112 | PDF (256144 KB) | |
| 16547R | 033 | Lecture | 2:00-3:20pm | Mon, Wed | 44 of 54 | Lan Luo | JKP102 | |
Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Public Health/Social Entrepreneurship, Social Entrepreneurship, Business Analytics
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16548R | 033 | Lecture | 12:30-1:50pm | Tue, Thu | 52 of 56 | Dinesh Puranam | JKP110 | PDF (443094 KB) | |
Fundamentals of geographic information systems; location analytics and spatial thinking as they relate to data-driven decision-making in marketing strategy and tactics.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16549R | 372 | Lecture | 6:30-9:30pm | Wednesday | 30 of 54 | Miriam Burgos, Beth Wellman | ONLINE | |
An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16550D | 033 | 3.0 | Lecture | 2:00-4:50pm | Tuesday | 38 of 38 (3 on waitlist) | Joseph Priester | JKP102 |  | |
| 16552D | 033 | 3.0 | Lecture | 6:30-9:30pm | Tuesday | 29 of 36 | Joseph Priester | JKP102 | | |
| 16553D | 033 | 3.0 | Lecture | 9:30-12:20pm | Tuesday | 38 of 38 | Joseph Priester | JKP102 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | 1.0-5.0 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | OFFICE | |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16558D | 033 | Lecture | TBA | TBA | 1 of 10 | Anthony Dukes,Joseph Priester | OFFICE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16560D | 033 | 0.5-4.0 | Lecture | TBA | TBA | 5 of 10 | Anthony Dukes,Diane Badame, Dinesh Puranam, Gerard Tellis | OFFICE | | |
| 16561D | 415 | 0.5-3.0 | Lecture | TBA | TBA | 3 of 5 | Joseph Priester, Gary Frazier | OFFICE | |
Supervised on-the-job business experience in the field of marketing. (Curricular Practical Training.) Graded CR/NC.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration, Law/Business Taxation, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16557D | 033 | 0.5-1.0 | Lecture | TBA | TBA | 3 of 15 | Anthony Dukes,Diane Badame | OFFICE | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Graded CR/NC
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16566D | 033 | 1.5 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | OFFICE | | |
| 16567D | 033 | 2.0 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | ONLINE | |
Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption.
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16570R | 033 | Lecture | 9:00-11:50am | Monday | 6 of 10 | Stephanie Tully | HOH706 | |
Techniques for building and analyzing advanced quantitative analytical models. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Open only to Doctoral students.
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16571R | 033 | Lecture | 2:00-4:50pm | Thursday | 5 of 10 | Dina Mayzlin, Sha Yang | HOH706 | |
Seminar. Review and discuss current research in Marketing. Presentations by faculty, visiting researchers, and advanced students. Open to Marshall Ph.D. students only. Graded CR/NC.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16572R | 033 | Lecture | 12:00-12:50pm | Friday | 8 of 10 | Kristin Diehl | HOH114 | |