Marketing 530:

New Product Development (3.0 units)

Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16527R033Lecture6:30-9:30pmMonday
76 of 76
(2 on waitlist)
Larry VincentJKP112session dates
Information accurate as of September 13, 2023 1:50 pm.