Marketing 566:

Decision Making Using Marketing Analytics (3.0 units)

Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
  • Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Marketing (Marketing Analytics), Social Entrepreneurship, Business Administration/Urban Planning, Business Administration/Systems Architecting and Engineering, Public Health/Social Entrepreneurship, Global Supply Chain Management
  • Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
  • Note: Sections 16522, 16542, 16546, and 16547 are for MBA and other graduate students. Sections 16523 and 16544 are for MS Marketing Students only. Section 16545 is for MS Business Analytics Students only. Please be mindful of registering for the correct section for your program.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16522R033Lecture6:30-9:30pmThursday24 of 40Kalinda UkanwaJKP202PDF (255445 KB)notesession dates
16523D033Lecture3:30-4:50pmTue, Thu12 of 15Kalinda UkanwaJKP112PDF (256144 KB)session dates
16542R033Lecture11:00-12:20pmTue, Thu27 of 42Kalinda UkanwaJKP104PDF (256144 KB)session dates
16544D033Lecture6:30-9:30pmThursday12 of 14Kalinda UkanwaJKP202PDF (255445 KB)notesession dates
16545D033Lecture11:00-12:20pmTue, Thu4 of 12Kalinda UkanwaJKP104PDF (256144 KB)notesession dates
16546R033Lecture3:30-4:50pmTue, Thu15 of 39Kalinda UkanwaJKP112PDF (256144 KB)session dates
16547R033Lecture2:00-3:20pmMon, Wed44 of 54Lan LuoJKP102session dates
Information accurate as of September 13, 2023 1:50 pm.