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Communication Management (CMGT)
- D class assignments for graduate students available in ASC-140; Phone: (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions. All graduate students (excluding PhDs) will be assessed a $150 per
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | Wednesday | 63 of 90 | Jessica Neff, Julia Matthews, Sabrina Pasztor, J. D. Schramm II | ONLINE |   |
Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21706D | 001 | Lecture | 5:00-7:50pm | Wednesday | 20 of 22 | Jessica Neff | ANNL116 | |
How work settings determine communication: basic structures of communication, influence of technology, social contexts and physical space. Applications to management.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21709D | 001 | Lecture | 6:30-9:20pm | Monday | 19 of 20 | Brad Shipley | ASC228 | | |
| 21710D | 169 | Lecture | TBA | Thursday | 47 of 80 | Colleen Keough,Jessica Neff, Laurel Felt | ONLINE | |
Conceptual frameworks to understand variability, uncertainty and bias associated with information and data. Principles and strategies for critical analyses, sense-making, knowledge discovery, data-based presentation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21712D | 001 | Lecture | 6:30-9:20pm | Tuesday | 24 of 24 (2 on waitlist) | Sailesh Patel | ANN305 | PDF (156383 KB) | |
Examination of role of communication in developing and implementing business strategy; critical assessment and practice with models, tools, and techniques for communicating change.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21714D | 001 | Lecture | 6:30-9:20pm | Wednesday | 21 of 22 | Brad Shipley | ASC204 | |
Theory and research on value and attitude formation and change; consequences for communication and behavior.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21717D | 001 | Lecture | 2:00-4:50pm | Tuesday | 14 of 20 | Sheila Murphy | ONLINE | Word (84492 KB) | |
| 21719D | 169 | Lecture | TBA | Wednesday | 97 of 105 | Leah Gunn, Nithya Muthuswamy, Ben Lee,James Lee, Laurel Felt | ONLINE | |
Decision making for communication professionals utilizing statistics, methods, and analysis. Identifying solutions and how to communicate these solutions to others.
- Prerequisite: CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21723D | 001 | Lecture | 2:00-4:50pm | Monday | 20 of 20 | Mathew Curtis | ASC328 | |
Examines luxury fashion marketing communication, focusing on connecting with the audience. Topics include history of the industry, media channels, digital platforms and communicating values.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21726D | 001 | Lecture | 6:00-8:50pm | Monday | 19 of 20 (2 on waitlist) | Lisa Kraynak | ASC231 | |
Maps the global rise and evolution of Social Media Entertainment and China's Wang Hong industries distinguished by creators, aka influencers, YouTubers, live streamers, KOLs and Wang Hong.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21738D | 001 | Lecture | 6:30-9:20pm | Thursday | 19 of 24 | David Craig | ASC204 | |
Impact of television, satellites, computers, and other new technologies; competing theories about the role of technology in society; historical effects of introducing new technologies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21739D | 001 | Lecture | 6:00-8:50pm | Thursday | 16 of 22 | Dmitri Williams | ANN309 | PDF (436125 KB) | |
Basics of multimedia; new forms of audio and video interactive technologies; computer communication networks; social, political, cultural, interpersonal, organizational issues related to emerging communication technologies. (Duplicate credit in former COMM 533.)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21742D | 001 | Lecture | 6:30-9:20pm | Monday | 6 of 22 | Aaron Settipane | ANNL101 | |
History, social dynamics, and cultural impact of video games; developments in technology and design; issues confronting the video game industry and organizations.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21746D | 001 | Lecture | 6:30-9:20pm | Thursday | 26 of 26 (3 on waitlist) | Paul Bellezza | ASCG34 | |
Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21749R | 001 | Lecture | 6:30-9:20pm | Monday | 155 of 170 | Mathew Curtis, Courtney Pade | THH201 | | |
| 21752D | 169 | Lecture | TBA | TBA | 67 of 90 | Mathew Curtis, Cynthia Martinez, Nithya Muthuswamy | ONLINE | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21753D | 001 | Lecture | 2:00-4:50pm | Thursday | 24 of 25 | Jeffrey Hirsch | ANN210 | | |
| 21754D | 001 | Lecture | 2:00-4:50pm | Thursday | 23 of 23 | Marina Kosten | ANNL115 | Word (80337 KB) | |
| 21755D | 169 | Lecture | TBA | Thursday | 71 of 80 | Courtney Pade,Rafael Bracero,Monica Koyama | ONLINE | |
An overview of business strategies in communication agencies. Emphasis on active cases. Students prepare strategic and executional aspects for communication needs in client firms.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21756D | 001 | Lecture | 6:00-8:50pm | Monday | 17 of 20 | Freddy Nager,Tiffany Matloob | ASC204 | Word (571516 KB) | |
Use of rhetorical theories and communication models to create organizational identification with internal and external audiences; the role of values and ethics in creating identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21758D | 001 | Lecture | 6:30-9:20pm | Tuesday | 21 of 22 | Simon Uwins | ANN309 | | |
| 21759D | 001 | Lecture | 2:00-4:50pm | Monday | 22 of 22 | Eric Markgraf | ANN210 | |
Understanding dynamics in entertainment markets enabled by emerging digital technologies; broad and niche strategies to target appropriate audiences, building audience engagement with entertainment content identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21766D | 001 | Lecture | 6:30-9:20pm | Wednesday | 24 of 24 | Monica Koyama | ANNL101 | |
Focuses on management, production and distribution of scripted film, television and web stories to understand visual storytelling as a communicative strategy for advertising and education.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21767D | 001 | Lecture | 6:30-9:20pm | Tuesday | 22 of 24 | Andy Merkin | ASC231 | | |
| 21768D | 001 | Lecture | 6:30-9:20pm | Thursday | 21 of 22 | Adam Fratto | ONLINE | PDF (359809 KB) | |
Applies communication theory and research to understand emerging marketing communication topics and issues.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21769D | 001 | Lecture | 2:00-4:50pm | Monday | 16 of 18 | Courtney Pade | ASCG34 | | |
| 21770D | 001 | Lecture | 5:30-8:20pm | Wednesday | 16 of 19 (1 on waitlist) | Courtney Pade | ONLINE | |
Foundational and advanced practices for copywriting and related design incommunication; integrated analysis of concepts and pragmatics surrounding creativity forcommunication effectiveness
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21771D | 001 | Lecture | 6:30-9:20pm | Monday | 19 of 24 | Eric Markgraf | ANN210 | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21772D | 001 | Lecture | 6:00-8:50pm | Tuesday | 15 of 22 | Mayanna Framroze | ANNL101 | | |
| 21774D | 001 | Lecture | 6:00-8:50pm | Thursday | 23 of 24 | Rich Guest | ANNL116 | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21775D | 001 | Lecture | 2:00-4:50pm | Thursday | 17 of 22 | Paolo Sigismondi | ASC328 | | |
| 21776D | 001 | Lecture | 6:00-8:50pm | Tuesday | 22 of 24 (1 on waitlist) | Ted Skidmore | ASCG34 | PDF (324724 KB) | |
| 21777D | 001 | Lecture | 6:30-9:20pm | Monday | 16 of 22 (1 on waitlist) | Marcela Amiune | ONLINE | |
Global influences on entertainment industries (broadcasting, film, telecommunications, Internet, video games, and music); case analyses of specific organizations and geographic regions; impact on local cultures.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21779D | 001 | Lecture | 6:30-9:20pm | Tuesday | 21 of 24 (1 on waitlist) | Brian Hirsch | ASC204 | PDF (307372 KB) | |
| 21780D | 001 | Lecture | 2:00-4:50pm | Thursday | 25 of 26 | Ted Skidmore | ANN406 | PDF (355779 KB) | |
Examines the influence of the transglobal flow of media between the U.S. entertainment industries and other national media industries
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21781D | 001 | Lecture | 6:30-9:20pm | Tuesday | 29 of 40 (1 on waitlist) | David Craig,Erik Barmack | ANNL105A | |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 561.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21599D | 169 | Lecture | TBA | TBA | 23 of 80 | Laura Jackson | ONLINE | |
Understanding of fundamental methodological issues about big data: types, platforms, tools, analysis techniques, and relevant theoretical frameworks.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21783D | 001 | Lecture | 6:30-9:20pm | Wednesday | 21 of 24 (1 on waitlist) | Drew Shackleton | ONLINE | | |
| 21784D | 001 | Lecture | 6:30-9:20pm | Thursday | Canceled | | |||
| 21785D | 169 | Lecture | TBA | Tuesday | 36 of 80 | Mathew Curtis, Nithya Muthuswamy, Mahta Emrani | ONLINE | |
Students master skills and strategies to distinguish the truly influential from the merely popular, manage international influencer campaigns and develop successful influencers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21786D | 001 | Lecture | 6:00-8:50pm | Tuesday | 19 of 27 (1 on waitlist) | Freddy Nager | ONLINE | Word (574367 KB) | |
| 21787D | 001 | Lecture | 2:00-4:50pm | Wednesday | 44 of 45 (3 on waitlist) | Freddy Nager | ANNL101 | Word (574191 KB) | |
Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21794D | 001 | Lecture | 2:00-4:50pm | Tuesday | 12 of 20 | Colleen Keough | ASC240 | |
Examines non-profit advocacy (vs. for-profit communication) marked by different rhythmic and creative drivers; non-profit audience analysis; creation of conversations for viral communication impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21796D | 001 | Lecture | 6:00-8:50pm | Wednesday | 5 of 20 | Catie Saralegui | ASCG38 | Word (83034 KB) | |
Examination of the communicative elements of leadership in entertainment products and processes; the role of communication experts in supporting, coaching and facilitating entertainment leadership.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21803D | 001 | Lecture | 6:00-8:50pm | Wednesday | 6 of 20 | Jorge Saralegui | ANN210 | Word (61179 KB) | |
Theory, structure and effects of culture on narrative. Story in non-profit and health organizations; new fields that recognize the importance of storytelling; storytelling in diverse media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21807D | 001 | Lecture | 2:00-4:50pm | Wednesday | 20 of 22 | Daniela Kon Lieberberg | ANN210 | |
How to communicate through storytelling in contemporary culture. Strategic story development for brands, for self-branding, and for social impact. Story creation utilizes narrative theories and workshop-style participatory activities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21808D | 001 | Lecture | 6:00-8:50pm | Thursday | 20 of 22 | Mayanna Framroze | ANNL101 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21809D | 001 | Lecture | TBA | TBA | 1 of 25 | Ben Lee | OFFICE | | |
| 21810D | 001 | Lecture | TBA | TBA | 0 of 25 | David Craig | OFFICE | | |
| 21811D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21812D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21813D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21814D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Graded CR/NC.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21821D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | David Craig | OFFICE | | |
| 21822D | 001 | 1.0 | Lecture | TBA | TBA | 13 of 25 | Ben Lee | OFFICE | | |
| 21823D | 001 | 1.0 | Lecture | TBA | TBA | 23 of 25 | Daniela Baroffio | OFFICE | | |
| 21824D | 001 | 1.0 | Lecture | TBA | TBA | 1 of 25 | Joseph Itaya | OFFICE | | |
| 21825D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21826D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21827D | 001 | 2.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21828D | 166 | 1.0 | Lecture | TBA | TBA | 4 of 10 | Daniela Baroffio | OFFICE | | |
| 21829D | 166 | 1.0 | Lecture | TBA | TBA | 1 of 10 | Ben Lee | OFFICE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. Prerequisites: CMGT 501 and CMGT 540. Duplicates credit in former CMGT 597.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21832D | 001 | Lecture | 2:00-3:40pm | Wednesday | 3 of 20 | Ben Lee | ASC236 | | |
| 21833D | 001 | Lecture | 2:00-3:40pm | Tuesday | 0 of 20 | Brad Shipley | ASCG34 | | |
| 21834D | 001 | Lecture | 6:00-7:40pm | Wednesday | 1 of 20 | Ben Lee | ASCG34 | | |
| 21835D | 001 | Lecture | 6:00-7:40pm | Tuesday | 2 of 20 | Brad Shipley | | ||
| 21837D | 169 | Lecture | TBA | TBA | 3 of 20 | Brad Shipley | ONLINE | | |
| 21838D | 169 | Lecture | TBA | TBA | 1 of 20 | Ben Lee | ONLINE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. (Duplicates credit in former CMGT 597).
- Prerequisite: 1 from (CMGT 597a or CMGT 597)
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21839D | 001 | Lecture | TBA | TBA | 3 of 20 | Ben Lee | OFFICE | | |
| 21840D | 001 | Lecture | TBA | TBA | 0 of 20 | Brad Shipley | OFFICE | | |
| 21841D | 169 | Lecture | TBA | TBA | 3 of 20 | Brad Shipley | ONLINE | | |
| 21842D | 169 | Lecture | TBA | TBA | 1 of 20 | Ben Lee | ONLINE | |
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Communicating in the Beauty, Personal Care, and Wellness Industries | ||||||||||
| 21843D | 001 | 4.0 | Lecture | 6:00-8:50pm | Wednesday | 19 of 22 (4 on waitlist) | Jennifer Houghton | ONLINE | | |
| Mindful Communication and the Workplace | ||||||||||
| 21845D | 001 | 4.0 | Lecture | 6:30-9:20pm | Wednesday | 12 of 12 | Andrea Hollingshead | ONLINE | PDF (280281 KB) | |