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Public Relations (PR)
- D class assignments for undergraduates available in ASC; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21066D | 001 | Lecture | 9:00-12:20pm | Thursday | 17 of 18 | Lisa Tush | ANN307 | Word (572519 KB) |  |
| 21067D | 001 | Lecture | 6:00-9:20pm | Monday | 20 of 20 | Clarissa Beyah | ONLINE | Word (561467 KB) | |
| 21068D | 001 | Lecture | 9:00-12:20pm | Monday | 5 of 13 | Claudia Keith | ANN307 | Word (568032 KB) | |
Strategies/practices in the growing field of public relations, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21075D | 001 | Lecture | 6:00-9:20pm | Wednesday | 14 of 16 | Jose Zavala | ASC331 | | |
| 21077D | 001 | Lecture | 6:00-9:20pm | Wednesday | 12 of 14 | Jacqueline Liu | ANN211 | PDF (290585 KB) | |
| 21087D | 001 | Lecture | 6:00-9:20pm | Tuesday | 14 of 14 | Melissa Robinson | ANN408 | PDF (386365 KB) | |
| 21088D | 001 | Lecture | 6:00-9:20pm | Tuesday | 12 of 14 | Eugene Legaspi Jr | ANN405 | PDF (329338 KB) | |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21140D | 001 | Lecture | 6:00-9:20pm | Tuesday | 35 of 36 | Vance Kim | ANN406 | Word (71008 KB) | |
| 21141D | 001 | Lecture | 6:30-9:50pm | Monday | 27 of 36 | Kim Getty, Jeffrey Blish | ANN406 | PDF (374437 KB) | |
Production of advertising materials; emphasis on the creation and design of advertising elements.
- Prerequisite: PR 340
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21144D | 001 | Lecture | 6:00-9:20pm | Thursday | 20 of 25 | Dennis Canon | ANNL115 | Word (572213 KB) | |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21149D | 001 | Lecture | 6:00-9:20pm | Monday | 15 of 15 | Darryl Ryan | ANN211 | PDF (443903 KB) | |
| 21151D | 001 | Lecture | 2:00-5:20pm | Wednesday | 17 of 17 | Nan Sumski | ANN307 | Word (77772 KB) | |
| 21153D | 001 | Lecture | 2:00-5:20pm | Tuesday | 15 of 15 | Kate Jacobs | ANN308 | |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21156D | 001 | Lecture | 2:00-5:20pm | Thursday | 13 of 13 | Stefan Pollack | ANN413 | | |
| 21157D | 001 | Lecture | 12:00-3:20pm | Thursday | 13 of 13 | Jennifer de la Fuente | ANN308 | Word (555658 KB) | |
Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.
- Prerequisite: PR 209
- Restriction: Registration closed to the following major(s): Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21159D | 001 | Lecture | 6:00-9:20pm | Thursday | 9 of 18 | Stefan Pollack | ANN413 | |
Examines case studies on important Italian companies, ranging from the transportation to the luxury goods industries from both an economical and business point of view.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 391.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20991D | 141 | Lecture | TBA | TBA | 21 of 21 | Georgia Stahl | OFFICE | |
Investigates the implications of the perceptual process of mass media generated immigration discourse in Europe.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 392.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20992D | 141 | Lecture | TBA | TBA | 11 of 21 | Georgia Stahl | OFFICE | |
Examines how politics affects and influences public relations campaigns in the UK and Europe.
- Restriction: Registration open to the following major(s): Broadcast and Digital Journalism, Communication Management, Communication, Journalism, Specialized Journalism, Specialized Journalism (The Arts), Print and Digital Journalism, Public Relations, Strategic Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21160D | 150 | Lecture | TBA | TBA | 5 of 20 | Georgia Stahl | OFFICE | |
Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21253D | 001 | Lecture | 2:00-5:20pm | Monday | 13 of 15 | David Stamper | ANN309 | | |
| 21258D | 001 | Lecture | 6:00-9:20pm | Monday | 15 of 15 | David Stamper | ANN309 | |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21255D | 001 | Lecture | 6:00-9:20pm | Wednesday | 10 of 15 | Stephen Jones | ANN405 | | |
| 21260D | 001 | Lecture | 9:00-12:20pm | Thursday | 15 of 15 | Kate Jacobs | ANN408 | | |
| 21261D | 001 | Lecture | 2:00-5:20pm | Wednesday | 16 of 16 | Jennifer Floto | ANN408 | | |
| 21262D | 001 | Lecture | 6:00-9:20pm | Wednesday | 9 of 15 | Lisa Tush | ANN408 | Word (570572 KB) | |
| 21265D | 001 | Lecture | 2:00-5:20pm | Monday | 15 of 16 | Jennifer Floto | ANNL115 | |
Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21267D | 001 | Lecture | 6:30-9:50pm | Thursday | 26 of 26 | Joy Fehily | ANN209 | Word (554961 KB) | |
| 21272D | 001 | Lecture | 9:00-12:20pm | Wednesday | 23 of 24 | Nan Sumski | ANN211 | Word (57712 KB) | |
Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21266D | 001 | Lecture | 6:30-8:10pm | Monday | 24 of 25 | Jeff Moeller | ANN210 | |
Understanding of the history and application of celebrity in public relations, focusing on the entertainment industry and the notoriety attached to politics and the media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21269D | 001 | Lecture | 3:00-6:20pm | Thursday | 32 of 32 | Jennie O'Hagan | ONLINE | PDF (231067 KB) | |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21263D | 001 | Lecture | 2:00-5:20pm | Wednesday | 27 of 30 | Daniel Schnur | ANNL101 | PDF (304647 KB) | |
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21271D | 001 | Lecture | 9:00-12:20pm | Tuesday | 17 of 17 | Su Jung Kim | ANN305 | | |
| 21310D | 001 | Lecture | 9:00-12:20pm | Thursday | 9 of 15 | Su Jung Kim | ANN305 | |
In-depth look at various aspects of Lifestyle PR with special emphasis on food, fashion and beauty, travel/tourism, hospitality, furniture/housewares, toys and more.
- Prerequisite: PR 444
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21311D | 001 | Lecture | 6:00-9:20pm | Tuesday | 24 of 25 | Brenda Lynch | ONLINE | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21312D | 001 | Lecture | 2:00-5:20pm | Tuesday | 21 of 21 | Matthew Leveque | ANN413 | |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21314D | 001 | Lecture | 4:00-6:20pm | Thursday | 16 of 16 | Jennifer de la Fuente | ANN308 | Word (556896 KB) | |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21270D | 001 | Lecture | 12:00-1:40pm | Thursday | 10 of 16 | Summer Dunsmore | ANN413 | PDF (733745 KB) | |
| 21273D | 001 | Lecture | 2:00-3:40pm | Monday | 13 of 16 | Sandra Kazarian | ANN308 | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21402D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | | |
| 21403D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21405D | 001 | Lecture | TBA | TBA | 1 of 12 | Su Jung Kim | OFFICE | | |
| 21409D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21416D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer Floto | OFFICE | | |
| 21418D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21437D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21442D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21444D | 001 | Lecture | TBA | TBA | 0 of 12 | OFFICE | |
Learn to build, promote and manage a personal brand through critical analysis, case study, interactive interpretation and creative problem solving.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21450D | 001 | Lecture | 6:00-9:20pm | Monday | 29 of 29 | Jennifer Floto | ASC240 | |
Leadership workshop inspires students to be braver and more creative; encourages them to discover their leadership potential/explore new challenges inside and outside of classroom.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21439D | 001 | Lecture | 2:00-3:40pm | Tuesday | 12 of 15 | Fred Cook | ANN408 | |
Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21390D | 001 | Lecture | 6:30-9:00pm | Monday | 21 of 21 | Eunjin (Anna) Kim | ONLINE | | |
| 21391D | 001 | Lecture | 3:00-5:30pm | Monday | 16 of 16 | Aimei Yang | ASC331 | | |
| 21392D | 001 | Lecture | 6:30-9:00pm | Tuesday | 13 of 15 | Eunjin (Anna) Kim | ASC240 | | |
| 21393D | 001 | Lecture | 12:00-2:30pm | Monday | 11 of 15 | Aimei Yang | ASC331 | |
Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21394D | 001 | Lecture | 3:00-5:30pm | Wednesday | 18 of 18 | Annelise Bamberg, Matthew Leveque | ANN413 | PDF (471716 KB) | |
| 21395D | 001 | Lecture | 6:30-9:00pm | Wednesday | 15 of 17 | Susanne Manheimer | ANN307 | PDF (470847 KB) | |
| 21396D | 001 | Lecture | 6:30-9:00pm | Thursday | 22 of 22 | Morgan Keller | ONLINE | PDF (441805 KB) | |
| 21397D | 001 | Lecture | 6:30-9:00pm | Thursday | 14 of 15 | Lashawn McFadden | ANN308 | PDF (461902 KB) | |
| 21398D | 001 | Lecture | 6:30-9:00pm | Tuesday | 16 of 17 | Susanne Manheimer | ANN308 | PDF (470662 KB) | |
| 21399D | 001 | Lecture | 6:30-9:00pm | Tuesday | 15 of 15 | Ashley Steele | ANN413 | Word (52727 KB) | |
| 21400D | 001 | Lecture | 3:00-5:30pm | Monday | 18 of 18 | Matthew Leveque | ANN413 | | |
| 21401D | 001 | Lecture | 6:00-8:30pm | Monday | 16 of 17 | Morgan Keller | ANN308 | PDF (439069 KB) | |
Speaking the language of the board room; understanding business goals and objectives; economic literacy; financial/investor relations; understanding organizational disciplines and how they relate to corporate communication; PR/communication business processes and management.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21521D | 001 | Lecture | 6:30-9:00pm | Monday | 12 of 15 | Melanie Cherry | ASC328 | Word (569044 KB) | |
| 21528D | 001 | Lecture | 2:00-4:30pm | Monday | 15 of 15 | Burghardt Tenderich | ANNL116 | | |
| 21529D | 001 | Lecture | 6:30-9:00pm | Thursday | 8 of 15 | Clarissa Beyah | ONLINE | Word (561208 KB) | |
| 21531D | 001 | Lecture | 6:30-9:00pm | Wednesday | 15 of 15 | Laura Jackson | ASC240 | PDF (448601 KB) | |
| 21532D | 001 | Lecture | 6:00-8:30pm | Tuesday | 19 of 19 | Burghardt Tenderich | ASC228 | | |
| 21533D | 001 | Lecture | 2:00-4:30pm | Thursday | 15 of 16 | Melanie Cherry | ANN307 | Word (568609 KB) | |
| 21537D | 001 | Lecture | 6:30-9:00pm | Tuesday | 18 of 18 | Clarissa Beyah | ONLINE | Word (561077 KB) | |
| 21539D | 001 | Lecture | 6:30-9:00pm | Wednesday | 15 of 15 | Dave Quast | ANN406 | |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21559D | 169 | Lecture | TBA | TBA | 11 of 80 | Laura Jackson | ONLINE |  |
Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21560D | 001 | Lecture | 6:30-9:00pm | Wednesday | 21 of 21 | Melissa Robinson | ONLINE | PDF (382723 KB) | |
Focuses on theories, concepts and practices in risk assessment, issues monitoring, and crisis anticipation/management in a wide variety of organizational contexts, and from multiple perspectives.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21563D | 001 | Lecture | 6:30-9:00pm | Monday | 20 of 21 | Melissa Nathan | ANN408 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21619D | 879 | Lecture | TBA | TBA | 1 of 12 | Gabriel Kahn,Christopher Smith | OFFICE | | |
| 21620D | 683 | Lecture | TBA | TBA | 1 of 12 | Willow Bay | OFFICE | | |
| 21642D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21647D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21654D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | | |
| 21656D | 001 | Lecture | TBA | TBA | 1 of 12 | Jennifer Floto | OFFICE | | |
| 21662D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21663D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | | |
| 21675D | 001 | Lecture | TBA | TBA | 1 of 12 | Burghardt Tenderich | OFFICE | | |
| 21678D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21680D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21681D | 001 | Lecture | TBA | TBA | 1 of 12 | Fred Cook | OFFICE | | |
| 21683D | 001 | Lecture | TBA | TBA | 0 of 12 | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21698D | 001 | Lecture | TBA | TBA | 1 of 1 | Robert Kozinets | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21594D | 001 | Lecture | TBA | TBA | 1 of 1 | Matthew Leveque | OFFICE | | |
| 21596D | 001 | Lecture | TBA | TBA | 1 of 1 | Jennifer Floto | OFFICE | |
Seminar in selected topics in journalism.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Advertising Concepting, Strategy and Creative Development | ||||||||||
| 21541R | 001 | 3.0 | Lecture | 6:30-9:00pm | Thursday | 10 of 20 | Zachary Jerome | ANN406 | Word (60575 KB) | |