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Communication Management (CMGT)
- D class assignments for graduate students available in ASC140; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions. All graduate students (excluding PhDs) will be assessed a $150 per
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | TBA | 81 of 120 | Jessica Neff, Cynthia Martinez, Sabrina Pasztor | ONLINE |   |
Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21707D | 169 | Lecture | TBA | TBA | 104 of 120 | Jessica Neff, Julia Matthews, John Schramm II, Julianna Kirschner | ONLINE | |
How work settings determine communication: basic structures of communication, influence of technology, social contexts, and physical space. Applications to management.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21710D | 169 | Lecture | TBA | TBA | 34 of 80 | Colleen Keough,Stefanie Demetriades | ONLINE | |
Examines images and image manipulation in communication, management and social control. Synthesizes work ranging from cognition and interpersonal behavior to mass media and popular culture.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21712D | 001 | Lecture | 6:30-9:20pm | Tuesday | 22 of 24 (2 on waitlist) | Daniel Durbin | ONLINE | |
Examination of role of communication in developing and implementing business strategy; critical assessment and practice with models, tools, and techniques for communicating change.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21714D | 001 | Lecture | 6:30-9:20pm | Wednesday | 23 of 25 (1 on waitlist) | Brad Shipley | ASC204 | Word (58777 KB) | |
Theory and research on value and attitude formation and change; consequences for communication and behavior.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21717D | 001 | Lecture | 2:00-4:50pm | Tuesday | 18 of 24 | Sheila Murphy | ONLINE | Word (83443 KB) | |
| 21719D | 001 | Lecture | 2:00-4:50pm | Thursday | 15 of 24 | Brad Shipley | ONLINE | Word (64040 KB) | |
Decision making for communication professionals utilizing statistics, methods, and analysis. Identifying solutions and how to communicate these solutions to others.
- Prerequisite: CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21723D | 001 | Lecture | 3:00-5:50pm | Monday | 6 of 20 | Mathew Curtis | ASC328 & ONLINE | Word (68375 KB) | |
How mass media shape public images of groups, channel political power, promote consumption of goods. Social and political theoriesas tools in evaluating media impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21729D | 001 | Lecture | 2:00-4:50pm | Wednesday | 25 of 25 (3 on waitlist) | Liuning Zhou | ASC328 & ONLINE | PDF (199027 KB) | |
Students learn to assess organizations' online needs, to examine the use of the Internet in terms of electronic commerce and global pressures, and design Web page strategies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21737D | 001 | Lecture | 6:30-9:20pm | Monday | 28 of 29 (4 on waitlist) | Freddy Nager | ASCG34 & ONLINE | Word (574201 KB) | |
Maps the global rise and evolution of Social Media Entertainment and China's Wang Hong industries distinguished by creators, aka influencers, YouTubers, live streamers, KOLs and Wang Hong.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21738D | 001 | Lecture | 6:30-9:20pm | Thursday | 27 of 28 (3 on waitlist) | David Craig | ONLINE | |
Examination of the impact of global economic changes on communications industries, the political and economic forces shaping these industries and the roles of its managers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21740D | 001 | Lecture | 3:30-6:20pm | Monday | 15 of 24 (3 on waitlist) | Jonathan Aronson | ONLINE | Word (55836 KB) | |
Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21749D | 001 | Lecture | 6:30-9:20pm | Monday | 184 of 210 | Mathew Curtis, Courtney Pade | ASCG26 & ONLINE | Word (53290 KB) | |
| 21752D | 169 | Lecture | TBA | TBA | 93 of 120 | Mathew Curtis, Nithya Muthuswamy, Courtney Pade | ONLINE | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21754D | 001 | Lecture | 2:00-4:50pm | Thursday | 23 of 24 (5 on waitlist) | Jeffrey Hirsch | ANNL116 | | |
| 21755D | 169 | Lecture | TBA | TBA | 86 of 120 | Courtney Pade,Styles Akira, Rafael Bracero | ONLINE | |
Use of rhetorical theories and communication models to create organizational identification with internal and external audiences; the role of values and ethics in creating identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21758D | 001 | Lecture | 6:30-9:20pm | Thursday | 14 of 24 | Jeffrey Hirsch | ANNL116 | | |
| 21759D | 001 | Lecture | 6:30-9:20pm | Tuesday | 22 of 24 (4 on waitlist) | Simon Uwins | ANNL115 & ONLINE | |
Explores foundation of U.S. media policy in the digital age; students prepare White Papers on an urgent issue of contemporary digital media and entertainment policy.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21764D | 001 | Lecture | 6:30-9:20pm | Monday | 21 of 24 | Angela Barrick | ONLINE | |
Understanding dynamics in entertainment markets enabled by emerging digital technologies; broad and niche strategies to target appropriate audiences, building audience engagement with entertainment content identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21766D | 001 | Lecture | 6:30-9:20pm | Wednesday | 25 of 26 (8 on waitlist) | Monica Koyama | ANNL101 & ONLINE | |
Focuses on management, production and distribution of scripted film, television and web stories to understand visual storytelling as a communicative strategy for advertising and education.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21767D | 001 | Lecture | 6:30-9:20pm | Thursday | 20 of 24 (8 on waitlist) | Andrew Merkin | ASC331 | PDF (423700 KB) | |
| 21768D | 001 | Lecture | 6:30-9:20pm | Thursday | 17 of 24 | Adam Fratto | ONLINE | |
Applies communication theory and research to understand emerging marketing communication topics and issues.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21769D | 001 | Lecture | 3:00-5:50pm | Wednesday | 19 of 21 | Courtney Pade | ASCG34 & ONLINE | PDF (279449 KB) | |
Foundational and advanced practices for copywriting and related design incommunication; integrated analysis of concepts and pragmatics surrounding creativity forcommunication effectiveness
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21770D | 001 | Lecture | 6:30-9:20pm | Monday | 16 of 24 (1 on waitlist) | Eric Markgraf | ASC331 | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21771D | 001 | Lecture | 6:30-9:20pm | Tuesday | 20 of 28 (2 on waitlist) | Mayanna Framroze | ONLINE | | |
| 21772D | 001 | Lecture | 6:30-9:20pm | Thursday | 24 of 28 (6 on waitlist) | Mayanna Framroze | ASC204 | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21773D | 001 | Lecture | 2:00-4:50pm | Thursday | 20 of 24 (7 on waitlist) | Paolo Sigismondi | ANN309 | |
Global influences on entertainment industries (broadcasting, film, telecommunications, Internet, video games, and music); case analyses of specific organizations and geographic regions; impact on local cultures.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21775D | 001 | Lecture | 6:30-9:20pm | Tuesday | 22 of 24 (6 on waitlist) | Brian Hirsch | ASC204 & ONLINE | | |
| 21776D | 001 | Lecture | 6:30-9:20pm | Wednesday | 23 of 24 (5 on waitlist) | Edward Skidmore | ANN301D | PDF (249522 KB) | |
Examines the influence of the transglobal flow of media between the U.S. entertainment industries and other national media industries
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21777D | 001 | Lecture | 6:30-9:20pm | Tuesday | 22 of 33 | David Craig | ONLINE | |
Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 562.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21599D | 169 | Lecture | TBA | TBA | 15 of 80 | Lisa Tush | ONLINE | PDF (320957 KB) | |
Understanding of fundamental methodological issues about big data: types, platforms, tools, analysis techniques, and relevant theoretical frameworks.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21790D | 169 | Lecture | TBA | TBA | 39 of 80 | Mathew Curtis, Christiana Robbins | ONLINE | |
Students master skills and strategies to distinguish the truly influential from the merely popular, manage international influencer campaigns and develop successful influencers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21786D | 001 | Lecture | 6:30-9:20pm | Wednesday | 27 of 28 (10 on waitlist) | Freddy Nager | ASCG34 & ONLINE | Word (573576 KB) | |
Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21794D | 001 | Lecture | 2:00-4:50pm | Tuesday | 17 of 24 | Colleen Keough | ONLINE | |
Evolution, models, metrics and stakeholders. Key communication issues in designing and implementing initiatives, CSR reporting, strategic partnerships and online communities. Analysis of communication paradoxes.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21795D | 001 | Lecture | 6:30-9:20pm | Thursday | Canceled | |
Examines non-profit advocacy (vs. for-profit communication) marked by different rhythmic and creative drivers; non-profit audience analysis; creation of conversations for viral communication impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21796D | 001 | Lecture | 6:30-9:20pm | Tuesday | 6 of 24 | Catie Saralegui | ANN409ABC | |
Legacy and emerging media industries in China. Focus on key actors, particularly relationships between platforms, creators, content, audience, intermediaries and sponsors.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21798D | 001 | Lecture | 6:30-9:20pm | Tuesday | 29 of 31 (8 on waitlist) | Ben Lee | ASC328 & ONLINE | Word (680795 KB) | |
Theory, structure and effects of culture on narrative. Story in non-profit and health organizations; new fields that recognize the importance of storytelling; storytelling in diverse media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21807D | 001 | Lecture | 4:30-7:20pm | Thursday | 21 of 24 | Daniela Lieberberg | ANN301D | PDF (248039 KB) | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21809D | 001 | Lecture | TBA | TBA | 2 of 25 | Ben Lee | OFFICE | | |
| 21810D | 001 | Lecture | TBA | TBA | 1 of 25 | Emilio Ferrara | OFFICE | | |
| 21811D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21812D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21813D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21814D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Graded CR/NC.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21821D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | Ben Lee | OFFICE | | |
| 21822D | 001 | 1.0 | Lecture | TBA | TBA | 9 of 25 | Daniela Baroffio | OFFICE | | |
| 21823D | 001 | 1.0 | Lecture | TBA | TBA | 3 of 25 | Patricia Riley | OFFICE | | |
| 21824D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21825D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21826D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21827D | 001 | 2.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21828D | 166 | 1.0 | Lecture | TBA | TBA | 2 of 25 | David Craig | ONLINE | | |
| 21829D | 166 | 1.0 | Lecture | TBA | TBA | 2 of 25 | Daniela Baroffio | OFFICE | | |
| 21830D | 166 | 1.0 | Lecture | TBA | TBA | 1 of 25 | Ben Lee | OFFICE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. Prerequisites: CMGT 501 and CMGT 540. Duplicates credit in former CMGT 597.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21832D | 001 | Lecture | TBA | TBA | 2 of 25 | Ben Lee | OFFICE & ONLINE | Word (57062 KB) | |
| 21835D | 001 | Lecture | 2:00-3:40pm | Wednesday | 3 of 25 | Brad Shipley | ONLINE | Word (55595 KB) | |
| 21836D | 001 | Lecture | 6:00-7:40pm | Wednesday | 1 of 25 | Brad Shipley | ONLINE | Word (55674 KB) | |
| 21837D | 169 | Lecture | TBA | TBA | 2 of 20 | Ben Lee | ONLINE | Word (57062 KB) | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. (Duplicates credit in former CMGT 597).
- Prerequisite: 1 from (CMGT 597a or CMGT 597)
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21839D | 001 | Lecture | TBA | TBA | 2 of 25 | Brad Shipley | OFFICE & ONLINE | Word (553408 KB) | |
| 21840D | 001 | Lecture | TBA | TBA | 3 of 25 | Ben Lee | OFFICE & ONLINE | Word (55930 KB) | |
| 21842D | 169 | Lecture | TBA | TBA | 2 of 20 | Ben Lee | ONLINE | Word (55930 KB) | |
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Communicating in the Beauty, Personal Care, and Wellness Industries | ||||||||||
| 21843D | 001 | 4.0 | Lecture | 6:30-9:20pm | Wednesday | 16 of 24 | Jennifer Houghton | ONLINE | | |
| Digital Security for Communicators and Journalists | ||||||||||
| 21844D | 001 | 4.0 | Lecture | 6:30-9:20pm | Wednesday | Canceled | | |||
| Mindful Communication and the Workplace | ||||||||||
| 21845D | 001 | 4.0 | Lecture | 6:30-9:20pm | Wednesday | 8 of 12 | Andrea Hollingshead | ONLINE | PDF (278403 KB) | |
| Managing Inclusion in the Global Communications Industry | ||||||||||
| 21846D | 001 | 4.0 | Lecture | 6:30-9:20pm | Wednesday | 2 of 24 | Mark Lloyd | ASC331 | PDF (292536 KB) | |
| Fans, Creators and Content in Media Entertainment Industries | ||||||||||
| 21847D | 001 | 4.0 | Lecture | 6:30-9:20pm | Thursday | 22 of 25 | Meredith Levine | ONLINE | | |