USC Schedule of Classes

Public Relations (PR)

• D class assignments for undergraduates available in ASC; phone (213) 740-0900.
• All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.

PR 209: Effective Writing for Strategic Public Relations (4.0 units)

Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.

• Note: Non-majors who are interested in enrolling in PR 209: Effective Writing for Strategic Public Relations must have at least a 2.5 GPA.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21070D	001	Lecture	9:00-12:20pm	Monday	16 of 16	Claudia Keith	ANN307	Word (566527 KB)
21071D	001	Lecture	9:00-12:20pm	Monday	14 of 14	Austin Foxxe	ANN308
21072D	001	Lecture	9:00-12:20pm	Thursday	8 of 12	Stefan Pollack	ANN308
21073D	001	Lecture	9:00-12:20pm	Thursday	12 of 12	Claudia Keith	ANN307	Word (567835 KB)
21074D	001	Lecture	6:00-9:20pm	Thursday	13 of 13	Clarissa Beyah	ONLINE	PDF (865240 KB)

PR 250: Strategic Public Relations: An Introduction (4.0 units)

Strategies/practices in the growing field of public relations, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.

• Note: Non-majors who are interested in enrolling in PR 250: Strategic Public Relations: An Introduction must have at least a 2.5 GPA.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21184D	001	Lecture	6:00-9:20pm	Monday	14 of 14	Clarissa Beyah	ONLINE	PDF (908777 KB)
21186D	001	Lecture	6:00-9:20pm	Tuesday	15 of 16	Fred Cook	ANN309
21187D	001	Lecture	6:00-9:20pm	Wednesday	18 of 18	Jose Zavala	ASC240	PDF (280429 KB)
21188D	001	Lecture	9:00-12:20pm	Wednesday	12 of 12	Ron Antonette	ANN405

PR 340: Introduction to Advertising (4.0 units)

History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21145D	001	Lecture	6:30-9:50pm	Monday	23 of 36	David Measer, Joanne Rietta	ANN406
21146D	001	Lecture	6:30-9:50pm	Tuesday	32 of 36	David Dreyer,Jeffrey Blish	ANN406	PDF (303937 KB)

PR 341: Advertising Copywriting (4.0 units)

Writing and editing for advertising and commercial copy for all media.

• Prerequisite: PR 340

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21155D	001	Lecture	6:00-9:20pm	Tuesday	10 of 36	Vance Kim	ANNL101	PDF (426383 KB)

PR 342: Advertising Media and Analysis (4.0 units)

Selling, planning, buying for the media; advertising's relationship to society and business; media choice.

• Prerequisite: PR 340

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21160D	001	Lecture	6:30-9:50pm	Thursday	16 of 33	Lauren Bradford	ANN406

PR 351a: Strategic Public Relations Media and Content (4.0 units)

Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.

• Prerequisite: PR 209 and PR 250

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21190D	001	Lecture	3:00-6:20pm	Thursday	9 of 11	Nan Sumski	ANN308	Word (78504 KB)
21192D	001	Lecture	2:30-5:50pm	Thursday	11 of 11	Kate Jacobs	ANN307	PDF (457510 KB)

PR 351b: Strategic Public Relations Media and Content (4.0 units)

Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.

• Prerequisite: PR 351A

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21201D	001	Lecture	6:00-9:20pm	Wednesday	11 of 13	Darryl Ryan	ANN413	PDF (354100 KB)
21202D	001	Lecture	9:00-12:20pm	Wednesday	13 of 13	Amara Aguilar	ANN413
21204D	001	Lecture	2:00-5:20pm	Thursday	14 of 15	Stefan Pollack	ANN413
21205D	001	Lecture	3:00-6:20pm	Wednesday	15 of 15	Jennifer de la Fuente	ANN308	PDF (354706 KB)

PR 352: Public Relations Media and Content for Non-Majors (4.0 units)

Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.

• Prerequisite: PR 209
• Restriction: Registration closed to the following major(s): Public Relations

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21208D	001	Lecture	6:00-9:20pm	Thursday	Canceled

PR 428: Social, Legal and Ethical Foundations of Public Relations (4.0 units)

Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.

• Prerequisite: PR 250

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21240D	001	Lecture	2:00-5:20pm	Tuesday	16 of 20	Susan Gavigan	ANN405	PDF (318735 KB)

PR 429: Business and Economic Foundations of Public Relations (4.0 units)

Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.

• Prerequisite: PR 351A

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21241D	001	Lecture	2:00-5:20pm	Wednesday	13 of 13	David Stamper	ANN309
21242D	001	Lecture	6:00-9:20pm	Thursday	11 of 13	David Stamper	ANN305
21243D	001	Lecture	9:00-12:20pm	Monday	11 of 12	Melanie Cherry	ANN305	Word (569909 KB)
21244D	001	Lecture	2:00-5:20pm	Monday	13 of 13	Burghardt Tenderich	ANNL115

PR 444: Lifestyle Public Relations (4.0 units)

An extensive overview of the Lifestyle Public Relations category with special emphasis on social media, non-traditional influencers and audience segmentation.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21185D	001	Lecture	6:30-9:50pm	Wednesday	25 of 30	Jennifer Floto	ANNL115

PR 450: Advanced Strategic Public Relations (4.0 units)

In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.

• Prerequisite: PR 351B and PR 463

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21268D	001	Lecture	6:00-9:20pm	Tuesday	14 of 15	Stephen Jones	ANN408

PR 452: Public Relations in Entertainment (4.0 units)

Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21270D	001	Lecture	6:30-9:50pm	Wednesday	22 of 22	Theresa Corigliano	ONLINE	Word (829335 KB)

PR 454: Sports Public Relations (2.0 units)

Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21275D	001	Lecture	6:30-8:10pm	Tuesday	23 of 25	Jeff Moeller	ANN209

PR 455: Public Relations for Non-Profit Organizations (4.0 units)

Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21278D	001	Lecture	6:00-9:20pm	Thursday	6 of 16	Zahra Nealy	ASC230	Word (579105 KB)

PR 458: Public Relations in Politics and Political Campaigns (4.0 units)

Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21280D	001	Lecture	2:00-5:20pm	Wednesday	9 of 26	Daniel Schnur	ANNL115	PDF (327760 KB)

PR 463: Strategic Public Relations Research, Analysis and Insights (4.0 units)

Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.

• Prerequisite: 1 from (PR 351A or JOUR 351A)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21290D	001	Lecture	9:00-12:20pm	Tuesday	19 of 19	Eunjin (Anna) Kim	ANN305
21291D	001	Lecture	9:00-12:20pm	Thursday	16 of 18	Su Jung Kim	ANN305
21292D	001	Lecture	2:00-5:20pm	Tuesday	18 of 19	Eunjin (Anna) Kim	ANN305
21293D	001	Lecture	6:00-9:20pm	Monday	14 of 19	Su Jung Kim	ASC328

PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)

Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21316D	001	Lecture	2:00-5:20pm	Tuesday	19 of 20	Matthew Leveque	ANN309

PR 486: Multimedia PR Content: Introduction to Digital Design Tools (2.0 units)

Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21320D	001	Lecture	12:30-2:10pm	Wednesday	15 of 16	Jennifer de la Fuente	ANN413	PDF (365212 KB)

PR 487: Multimedia PR Content: Introduction to Audio/Video Tools (2.0 units)

Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21075D	001	Lecture	4:00-5:40pm	Thursday	10 of 16	Sandra Kazarian	ANN305

PR 488: Multimedia PR Content: Visual Communication of Information (2.0 units)

Overview of tools and techniques available to convey messages and experiences; exploration into graphic design, visual branding, design methods and processes.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21370D	001	Lecture	4:30-6:10pm	Tuesday	9 of 17	Susanne Manheimer	ANN308	PDF (335083 KB)

PR 490: Directed Research (1.0-8.0 units)

Individual research and readings. Not available for graduate credit.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21396D	001	Lecture	TBA	TBA	0 of 12	Su Jung Kim	OFFICE
21402D	001	Lecture	TBA	TBA	1 of 12	Eunjin (Anna) Kim	OFFICE
21403D	001	Lecture	TBA	TBA	0 of 12	Fred Cook	OFFICE
21406D	001	Lecture	TBA	TBA	1 of 12	Jennifer Floto	OFFICE
21413D	001	Lecture	TBA	TBA	0 of 12	Matthew Leveque	OFFICE
21424D	001	Lecture	TBA	TBA	0 of 12	Burghardt Tenderich	OFFICE
21426D	001	Lecture	TBA	TBA	0 of 12	Jay Wang	OFFICE
21428D	001	Lecture	TBA	TBA	0 of 12	Aimei Yang	OFFICE
21429D	001	Lecture	TBA	TBA	0 of 12	Robert Kozinets	OFFICE
21455D	001	Lecture	TBA	TBA	0 of 12	Clarissa Beyah	OFFICE

PR 501: Advocacy Communications (4.0 units)

Study and evaluation of communications campaigns by civil society actors to influence public policy with a focus on messaging and efforts to shape news coverage.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21456R	001	Lecture	2:00-5:20pm	Tuesday	10 of 20	Roberto Suro	ASC328	PDF (311777 KB)

PR 508: Public Relations and Advertising Fundamentals and Strategy (3.0 units)

Explores the practice of public relations and advertising in a broader strategic communication and digital context; emphasizing strategy, critical thinking and problem solving.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21490D	001	Lecture	6:30-9:00pm	Monday	18 of 20	Brenda Lynch	ASC240
21491D	001	Lecture	6:00-8:30pm	Tuesday	19 of 20	Burghardt Tenderich	ANN210
21492D	001	Lecture	6:30-9:00pm	Monday	19 of 20	Dotty Diemer	ANN408	Word (564444 KB)
21493D	001	Lecture	6:30-9:00pm	Thursday	19 of 20	Toya Holness	ANN308	Word (565699 KB)
21494D	001	Lecture	6:00-8:30pm	Wednesday	19 of 21	Clarissa Beyah	ONLINE	PDF (934359 KB)
21495D	001	Lecture	6:30-9:00pm	Tuesday	20 of 20	Paul Gomez	ANN413	PDF (363209 KB)
21496D	001	Lecture	6:30-9:00pm	Thursday	18 of 20	Tina Vennegaard	ANN307

PR 522: Storytelling with Data Intelligence (3.0 units)

Provides the foundations of quantitative research methods, the basics of storytelling with data and critical thinking skills in public relations, advertising and related fields.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21313D	001	Lecture	6:30-9:00pm	Wednesday	19 of 20	Laura Jackson	ANN408	PDF (443679 KB)
21314D	001	Lecture	6:30-9:00pm	Tuesday	19 of 20	Ashley Baxter	ANN301D	Word (71438 KB)
21315D	001	Lecture	6:30-9:00pm	Wednesday	19 of 20	Ashley Baxter	ANN309	Word (71174 KB)
21317D	001	Lecture	6:30-9:00pm	Thursday	15 of 20	Laura Jackson	ASC240	PDF (443408 KB)
21318D	001	Lecture	6:30-9:00pm	Tuesday	18 of 20	Kevin Hung	ANN305	PDF (406614 KB)
21319D	001	Lecture	6:30-9:00pm	Wednesday	22 of 22	Dave Quast	ANN305	Word (569250 KB)
21324D	001	Lecture	6:30-9:00pm	Monday	18 of 20	Dave Quast	ONLINE	PDF (306170 KB)

PR 523: Advanced Audience Insight Mining (3.0 units)

Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21311D	001	Lecture	6:30-9:00pm	Tuesday	9 of 15	Aimei Yang	ANN211
21312D	001	Lecture	6:30-9:00pm	Monday	2 of 15	Aimei Yang	ANN211

PR 524: Multimedia Content Creation for Brand Storytelling I (3.0 units)

Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21321D	001	Lecture	6:30-9:00pm	Monday	7 of 15	Susanne Manheimer	ANN409ABC	PDF (451826 KB)

PR 525: Multimedia Content Creation for Brand Storytelling II (3.0 units)

Conceptualization and creation of strategic, research-based, primarily image and video multimedia content for use by organizations of all types.

• Prerequisite: PR 524

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21322D	001	Lecture	6:30-9:00pm	Monday	13 of 15	Morgan Keller	ANN308	PDF (461663 KB)
21323D	001	Lecture	3:30-6:00pm	Monday	11 of 15	Matthew Leveque	ANN408
21325D	001	Lecture	6:30-9:00pm	Wednesday	4 of 15	Annelise Bamberg	ANN406	PDF (486637 KB)

PR 535: Persuasive Writing (3.0 units)

Teaches persuasive writing for practitioners in public relations, advertising, influencer relations and brand activation through in-class writing drills with and without deadline pressure.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21459D	001	Lecture	6:30-9:00pm	Tuesday	19 of 20	Patrick Maio	ANN307	Word (573558 KB)
21489D	001	Lecture	6:30-9:00pm	Thursday	12 of 20	Jacqueline Liu	ANN413	PDF (331285 KB)
21553D	001	Lecture	6:30-9:00pm	Tuesday	20 of 20	Jennifer Floto	ANN308
21554D	001	Lecture	6:30-9:00pm	Thursday	19 of 20	Lisa Tush	ONLINE	PDF (529345 KB)
21555D	001	Lecture	6:30-9:00pm	Wednesday	18 of 20	Kate Jacobs	ANN308	PDF (394645 KB)
21556D	001	Lecture	6:30-9:00pm	Monday	20 of 20	Jennifer Floto	ANN413
21558D	001	Lecture	6:30-9:00pm	Monday	20 of 20	Darryl Ryan	ANN307	PDF (434844 KB)

PR 537: Public Relations and Branding (3.0 units)

Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21561D	001	Lecture	2:00-4:30pm	Tuesday	18 of 18	Fred Cook	ASC240

PR 538: Image Management in Entertainment (3.0 units)

In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21563R	001	Lecture	6:30-9:00pm	Thursday	11 of 20	Jennie O'Hagan	ANN408	PDF (288063 KB)

PR 562: Foundations of Effective PR Writing (4.0 units)

Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21599D	169	Lecture	TBA	TBA	15 of 80	Lisa Tush	ONLINE	PDF (320957 KB)

PR 565: Corporate Public Relations and Reputation (3.0 units)

Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21597R	001	Lecture	6:30-9:00pm	Monday	9 of 20	Kirk Stewart	ANN209

PR 590: Directed Research (1.0-12.0 units)

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21464D	001	Lecture	TBA	TBA	0 of 12	Jay Wang	OFFICE
21523D	138	Lecture	TBA	TBA	1 of 1	Andrew Keown	OFFICE
21524D	001	Lecture	TBA	TBA	0 of 12	Clarissa Beyah	OFFICE
21621D	001	Lecture	TBA	TBA	0 of 12	Robert Kozinets	OFFICE
21622D	001	Lecture	TBA	TBA	0 of 12	Eunjin (Anna) Kim	OFFICE
21629D	001	Lecture	TBA	TBA	0 of 12	Su Jung Kim	OFFICE
21636D	001	Lecture	TBA	TBA	0 of 12	Fred Cook	OFFICE
21642D	001	Lecture	TBA	TBA	0 of 12	Burghardt Tenderich	OFFICE
21644D	001	Lecture	TBA	TBA	3 of 12	Jennifer Floto	OFFICE
21649D	001	Lecture	TBA	TBA	0 of 12	Aimei Yang	OFFICE
21654D	001	Lecture	TBA	TBA	1 of 12	Matthew Leveque	OFFICE

PR 594a: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21062D	001	Lecture	TBA	TBA	1 of 1	Robert Kozinets	OFFICE
21064D	001	Lecture	TBA	TBA	1 of 1	Burghardt Tenderich	OFFICE
21681D	001	Lecture	TBA	TBA	2 of 2	Jennifer Floto	OFFICE

PR 594b: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21665D	001	Lecture	TBA	TBA	1 of 1	Jennifer Floto	OFFICE

PR 594z: Master's Thesis (0.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21503D	001	Lecture	TBA	TBA	1 of 1	Jennifer Floto	OFFICE

PR 599: Special Topics (1.0-8.0 units, max 8)

Seminar in selected topics in journalism.

Section	Session	Units	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
Fundamentals of Advertising
21672R	001	3.0	Lecture	6:00-8:30pm	Wednesday	9 of 20	Ashley Owen	ANN405	Word (567482 KB)