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Communication Management (CMGT)
- D class assignments for graduate students available in ASC140; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions. All graduate students (excluding PhDs) will be assessed a $150 per
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | TBA | 39 of 90 | Jessica Neff, Julia Matthews, Laurel Felt,Stefanie Demetriades | ONLINE |   |
Central issues of theory and practice in the management of communication; broad introduction to all areas of the program.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21702D | 001 | Lecture | 2:00-4:50pm | Tuesday | 28 of 35 | Brad Shipley,Ben Lee | ASCG26 & ONLINE | | |
| 21703R | 060 | Lecture | 6:30-9:20pm | Tuesday | 27 of 35 | Brad Shipley,Ben Lee | ASCG26 & ONLINE | | |
| 21705D | 060 | Lecture | 6:30-9:20pm | Thursday | 37 of 38 | Brad Shipley,Ben Lee | ASCG26 & ONLINE | |
Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21707D | 169 | Lecture | TBA | TBA | 36 of 80 | Rebecca Weintraub, Jessica Neff, Stefanie Demetriades | ONLINE | |
Communication consulting skills including facilitation, training,presentation coaching, benefits writing, speech writing, and communication organizational change; consulting basics, proposals, cost estimating, and final reports.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21708D | 060 | Lecture | 6:30-9:20pm | Wednesday | 11 of 18 | Rebecca Weintraub, Christie Ly | ONLINE | Word (567683 KB) | |
How work settings determine communication: basic structures of communication, influence of technology, social contexts, and physical space. Applications to management.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21710D | 060 | Lecture | 6:00-8:50pm | Wednesday | 3 of 20 | Colleen Keough | ONLINE | |
Develops a conceptual framework for understanding information, uncertainty, knowledge, interpretation, and equivocality. Principles for managing information load, and communication networks information distribution, and decision making.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21713D | 060 | Lecture | 6:30-9:20pm | Tuesday | 18 of 19 (2 on waitlist) | Liuning Zhou | ONLINE | |
Theory and research on value and attitude formation and change; consequences for communication and behavior.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21717D | 001 | Lecture | 2:00-4:50pm | Tuesday | 12 of 18 | Sheila Murphy | ASC204 & ONLINE | Word (83693 KB) | |
Decision making for communication professionals utilizing statistics, methods, and analysis. Identifying solutions and how to communicate these solutions to others.
- Prerequisite: CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21723D | 060 | Lecture | 3:00-5:50pm | Monday | 19 of 21 (4 on waitlist) | Mathew Curtis | ONLINE | Word (66403 KB) | |
Analysis of the innovation dynamics fueled by the information and communication technology revolution; economic, technological, institutional and personal underpinnings of innovation and entrepreneurship
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21724D | 060 | Lecture | 6:30-9:20pm | Thursday | 25 of 30 (6 on waitlist) | Morten Bay | ONLINE | PDF (388268 KB) | |
Students learn to assess organizations' online needs, to examine the use of the Internet in terms of electronic commerce and global pressures, and design Web page strategies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21737D | 060 | Lecture | 6:30-9:20pm | Thursday | 20 of 22 (7 on waitlist) | Freddy Nager | ONLINE | Word (569044 KB) | |
Maps the global rise and evolution of Social Media Entertainment and China's Wang Hong industries distinguished by creators, aka influencers, YouTubers, live streamers, KOLs and Wang Hong.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21738D | 060 | Lecture | 6:30-9:20pm | Thursday | 22 of 23 (5 on waitlist) | David Craig | ONLINE | Word (72979 KB) | |
Impact of television, satellites, computers, and other new technologies; competing theories about the role of technology in society; historical effects of introducing new technologies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21739D | 001 | Lecture | 5:00-7:50pm | Monday | 12 of 18 | Dmitri Williams | ANNL105A & ONLINE | PDF (280311 KB) | |
Theories of effective team communication and leadership; case studies of effective and ineffective teams and leaders; teamwork and communication development; and distributed work teams.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21745D | 060 | Lecture | 6:30-9:20pm | Wednesday | 9 of 18 | Andrea Hollingshead | ONLINE | PDF (291840 KB) | |
Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21749D | 060 | Lecture | 5:00-7:50pm | Monday | 9 of 18 | Nithya Muthuswamy | ONLINE | | |
| 21753D | 169 | Lecture | TBA | TBA | 47 of 90 | Mathew Curtis, Cynthia Martinez | ONLINE | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21754D | 060 | Lecture | 6:30-9:20pm | Tuesday | 14 of 21 | Jeffrey Hirsch | ONLINE | |
An overview of business strategies in media industries. Emphasis on Internet and changing business models. Case studies. Students prepare business plans for digital start-ups.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21755D | 060 | Lecture | 6:30-9:20pm | Tuesday | 16 of 21 (2 on waitlist) | Freddy Nager | ONLINE | Word (571909 KB) | |
Use of rhetorical theories and communication models to create organizational identification with internal and external audiences; the role of values and ethics in creating identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21758D | 060 | Lecture | 6:30-9:20pm | Tuesday | 20 of 21 (1 on waitlist) | Simon Uwins | ONLINE | |
Explores foundation of U.S. media policy in the digital age; students prepare White Papers on an urgent issue of contemporary digital media and entertainment policy.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21764D | 060 | Lecture | 6:30-9:20pm | Monday | 18 of 21 | Angela Barrick, Konrad Ribeiro | ONLINE | |
Understanding dynamics in entertainment markets enabled by emerging digital technologies; broad and niche strategies to target appropriate audiences, building audience engagement with entertainment content identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21766D | 060 | Lecture | 6:30-9:20pm | Wednesday | 20 of 21 (6 on waitlist) | Monica Koyama | ONLINE | |
Applies communication theory and research to understand emerging marketing communication topics and issues.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21769D | 060 | Lecture | 5:30-8:20pm | Monday | 20 of 20 | Courtney Pade | ONLINE | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21771D | 060 | Lecture | 6:30-9:20pm | Tuesday | 15 of 19 (1 on waitlist) | Mayanna Framroze | ONLINE | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21774D | 169 | Lecture | TBA | TBA | 78 of 80 | Paolo Sigismondi,Styles Akira, Nithya Muthuswamy | ONLINE | |
Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 562.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21559D | 169 | Lecture | TBA | TBA | 26 of 80 | Jennifer Floto | ONLINE | |
Strategic and Critical analyses of emerging and new communication technologies from historical, business, financial, technological, consumer, and policy perspectives.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21792D | 060 | Lecture | 6:30-9:20pm | Monday | 17 of 18 | Aaron Settipane | ONLINE | |
Examines non-profit advocacy (vs. for-profit communication) marked by different rhythmic and creative drivers; non-profit audience analysis; creation of conversations for viral communication impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21796D | 060 | Lecture | 6:30-9:20pm | Monday | 13 of 18 | Catie Saralegui | ONLINE | |
Examination of social scientific theory and research on patterns of media content; effects of mass media exposure on individuals and society; and industry practices.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21804D | 060 | Lecture | 6:30-9:20pm | Tuesday | 20 of 20 (2 on waitlist) | David Craig | ONLINE | Word (66295 KB) | |
Fundamental principles of audience research; critique of existing methodologies; implications for global audiences and mass media markets.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21805D | 060 | Lecture | 6:30-9:20pm | Monday | 17 of 20 | Mathew Curtis | ONLINE | Word (68776 KB) | |
| 21806D | 169 | Lecture | TBA | TBA | 64 of 80 | Jessica Neff, Courtney Pade,Kelton Rhoads | ONLINE | |
How to communicate through storytelling in contemporary culture. Strategic story development for brands, for self-branding, and for social impact. Story creation utilizes narrative theories and workshop-style participatory activities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21808D | 060 | Lecture | 6:30-9:20pm | Thursday | 20 of 21 (8 on waitlist) | Mayanna Framroze | ONLINE | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21810D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 1 of 25 | Ben Lee | OFFICE | | |
| 21811D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 1 of 25 | Brad Shipley | OFFICE | | |
| 21813D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 1 of 25 | Patricia Riley | OFFICE | | |
| 21814D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21815D | 001 | 2.0 | Lecture | 12:00-1:40pm | Thursday | 1 of 25 | Brad Shipley | ASC240 & ONLINE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Graded CR/NC.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21821D | 060 | 1.0 | Lecture | TBA | TBA | 7 of 50 | Ben Lee | ONLINE | | |
| 21822D | 060 | 1.0 | Lecture | TBA | TBA | 15 of 25 | Daniela Baroffio | ONLINE | | |
| 21823D | 001 | 1.0 | Lecture | TBA | TBA | 1 of 25 | Patricia Riley | ASC204 & ONLINE | | |
| 21824D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. Prerequisites: CMGT 501 and CMGT 540. Duplicates credit in former CMGT 597.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21833D | 060 | Lecture | TBA | TBA | 2 of 25 | Ben Lee | ONLINE | | |
| 21834D | 060 | Lecture | TBA | TBA | 5 of 25 | Brad Shipley | ONLINE | | |
| 21837D | 169 | Lecture | TBA | TBA | 1 of 20 | Brad Shipley,Ben Lee | ONLINE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. (Duplicates credit in former CMGT 597).
- Prerequisite: 1 from (CMGT 597a or CMGT 597)
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21838D | 060 | Lecture | 2:00-3:40pm | Wednesday | 4 of 25 | Ben Lee | ONLINE | Word (56005 KB) | |
| 21839D | 060 | Lecture | 6:00-7:40pm | Wednesday | 3 of 25 | Ben Lee | ONLINE | Word (56005 KB) | |
| 21840D | 060 | Lecture | 2:00-3:40pm | Wednesday | 3 of 25 | Brad Shipley | ONLINE | | |
| 21841D | 060 | Lecture | 6:00-7:40pm | Wednesday | 5 of 25 | Brad Shipley | ONLINE | | |
| 21842D | 169 | Lecture | TBA | TBA | 1 of 20 | Brad Shipley,Colleen Keough,Ben Lee | ONLINE | |
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Communication Strategies for Innovators and Entrepreneurs | ||||||||||
| 21843D | 060 | 4.0 | Lecture | 6:30-9:20pm | Wednesday | 10 of 25 (4 on waitlist) | Freddy Nager | ONLINE | Word (579146 KB) | |
| Communicating in Crisis: Strategies for Risk Mitigation | ||||||||||
| 21849D | 169 | 4.0 | Lecture | TBA | TBA | 32 of 80 | Brad Shipley | ONLINE | | |