collapse allexpand all
Public Relations (PR)
- D class assignments for undergraduates available in ASC; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21066D | 060 | Lecture | 6:00-9:20pm | Wednesday | 13 of 14 | Jacqueline Liu | ONLINE | PDF (301275 KB) |  |
| 21068D | 060 | Lecture | 9:00-12:20pm | Monday | 16 of 16 | Patrick Maio | ONLINE | Word (561860 KB) | |
Strategies/practices in the growing field of public relations, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21077D | 060 | Lecture | 6:00-9:20pm | Wednesday | 15 of 15 | Su Jung Kim | ONLINE | | |
| 21087D | 060 | Lecture | 6:00-9:20pm | Monday | 12 of 14 | Clarissa Beyah | ONLINE | PDF (910023 KB) | |
| 21088D | 060 | Lecture | 6:00-9:20pm | Tuesday | 14 of 14 | Su Jung Kim | ONLINE | |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21140D | 060 | Lecture | 6:00-9:20pm | Tuesday | 31 of 36 | Susanne Manheimer | ONLINE | PDF (358417 KB) | |
| 21141D | 060 | Lecture | 6:30-9:50pm | Monday | 23 of 36 | Kim Getty, Jeffrey Blish | ONLINE | PDF (326559 KB) | |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21149D | 060 | Lecture | 6:00-9:20pm | Monday | 14 of 14 | Darryl Ryan | ONLINE | PDF (384920 KB) | |
| 21150D | 060 | Lecture | 2:00-5:20pm | Thursday | 12 of 14 | Stefan Pollack | ONLINE | | |
| 21151D | 060 | Lecture | 3:00-6:20pm | Wednesday | 14 of 14 | Nan Sumski | ONLINE | PDF (429852 KB) | |
| 21153D | 060 | Lecture | 9:00-12:20pm | Tuesday | 11 of 14 | Kate Jacobs | ONLINE | PDF (476265 KB) | |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21156D | 060 | Lecture | 6:00-9:20pm | Thursday | 19 of 19 | Jennifer de la Fuente | ONLINE | PDF (361067 KB) | |
| 21157D | 060 | Lecture | 2:00-5:20pm | Thursday | 17 of 17 | Amara Aguilar | ONLINE | |
Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.
- Prerequisite: PR 209
- Restriction: Registration closed to the following major(s): Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21159D | 060 | Lecture | 6:00-9:20pm | Thursday | 7 of 15 | Stefan Pollack | ONLINE | |
Media is social. Influencers reign. Influencer Relations provides a practical understanding of the new rules of the industry for students interested in working within it.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21459D | 060 | Lecture | 6:00-9:20pm | Tuesday | 30 of 32 | Robert Kozinets | ONLINE | |
Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.
- Prerequisite: PR 250
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21255D | 060 | Lecture | 6:00-9:20pm | Thursday | 22 of 22 | Dave Quast | ONLINE | PDF (345085 KB) | |
| 21256D | 060 | Lecture | 2:00-5:20pm | Tuesday | 23 of 23 | Laura Jackson | ONLINE | PDF (411181 KB) | |
| 21257D | 060 | Lecture | 2:00-5:20pm | Thursday | 23 of 23 | Susan Gavigan | ONLINE | PDF (477563 KB) | |
Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21253D | 060 | Lecture | 2:00-5:20pm | Monday | 19 of 20 | David Stamper | ONLINE | | |
| 21258D | 060 | Lecture | 6:00-9:20pm | Monday | 13 of 20 | David Stamper | ONLINE | |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21260D | 060 | Lecture | 12:00-3:20pm | Wednesday | 14 of 17 | Kate Jacobs | ONLINE | PDF (458048 KB) | |
| 21261D | 060 | Lecture | 2:00-5:20pm | Wednesday | 17 of 17 | Jennifer Floto | ONLINE | | |
| 21262D | 060 | Lecture | 6:00-9:20pm | Wednesday | 17 of 17 | Stephen Jones | ONLINE | | |
| 21265D | 060 | Lecture | 2:00-5:20pm | Monday | 16 of 17 | Burghardt Tenderich | ONLINE | |
Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21267D | 060 | Lecture | 6:30-9:50pm | Thursday | 19 of 20 | Joy Fehily | ONLINE | Word (556860 KB) | |
Sports Public Relations isn't only getting press for a team or player; it's managing communications among influencers. Complements overview course giving students advanced look at practitioners' role with professional athletes.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21251D | 060 | Lecture | 2:00-5:20pm | Monday | 19 of 25 | Erit Yellen | ONLINE | PDF (311896 KB) | |
Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21266D | 060 | Lecture | 6:30-8:10pm | Monday | 21 of 25 | Jeff Moeller | ONLINE | Word (559826 KB) | |
Understanding of the history and application of celebrity in public relations, focusing on the entertainment industry and the notoriety attached to politics and the media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21269D | 060 | Lecture | 6:30-9:50pm | Thursday | 23 of 30 | Jennie O'Hagan | ONLINE | PDF (192571 KB) | |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21263D | 060 | Lecture | 2:00-5:20pm | Wednesday | 8 of 26 | Daniel Schnur | ONLINE | PDF (352899 KB) | |
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21271D | 060 | Lecture | 12:00-3:20pm | Friday | 15 of 20 | Eunjin (Anna) Kim | ONLINE | |
In-depth look at various aspects of Lifestyle PR with special emphasis on food, fashion and beauty, travel/tourism, hospitality, furniture/housewares, toys and more.
- Prerequisite: PR 444
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21311D | 060 | Lecture | 6:00-9:20pm | Wednesday | 12 of 25 | Brenda Lynch | ONLINE | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21312D | 060 | Lecture | 2:00-5:20pm | Tuesday | 22 of 22 | Matthew Leveque | ONLINE | |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21314D | 060 | Lecture | 12:00-2:20pm | Wednesday | 18 of 18 | Jennifer de la Fuente | ONLINE | PDF (343933 KB) | |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21270D | 060 | Lecture | 12:00-1:40pm | Thursday | 15 of 20 | Summer Dunsmore | ONLINE | PDF (574165 KB) | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21402D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | | |
| 21403D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21405D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21409D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21416D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer Floto | OFFICE | | |
| 21418D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21437D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21442D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21444D | 001 | Lecture | TBA | TBA | 0 of 12 | OFFICE | | ||
| 21445D | 166 | Lecture | TBA | TBA | 1 of 12 | Andrew Keown | OFFICE | |
Leadership workshop inspires students to be braver and more creative; encourages them to discover their leadership potential/explore new challenges inside and outside of classroom.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21439D | 001 | Lecture | 2:00-3:40pm | Tuesday | 12 of 15 | Fred Cook | ANN406 & ONLINE | |
Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21390D | 060 | Lecture | 6:30-9:00pm | Wednesday | 19 of 19 | Eunjin (Anna) Kim | ONLINE | | |
| 21391D | 060 | Lecture | 6:30-9:00pm | Thursday | 11 of 17 | Laura Jackson | ONLINE | |
Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21395D | 060 | Lecture | 6:30-9:00pm | Monday | 15 of 17 | Susanne Manheimer, Gordon Stables | ONLINE | PDF (455650 KB) | |
| 21396D | 060 | Lecture | 6:30-9:00pm | Wednesday | 15 of 16 | Morgan Keller | ONLINE | PDF (467842 KB) | |
| 21397D | 060 | Lecture | 6:30-9:00pm | Thursday | 15 of 16 | Josh Jenisch | ONLINE | |
Conceptualization and creation of strategic, research-based, primarily image and video multimedia content for use by organizations of all types.
- Prerequisite: PR 524
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21340D | 060 | Lecture | 2:30-5:00pm | Monday | 14 of 14 | Matthew Leveque | ONLINE | | |
| 21341D | 060 | Lecture | 6:30-9:00pm | Tuesday | 14 of 14 | Annelise Bamberg | ONLINE | PDF (480278 KB) | |
Speaking the language of the board room; understanding business goals and objectives; economic literacy; financial/investor relations; understanding organizational disciplines and how they relate to corporate communication; PR/communication business processes and management.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21529D | 060 | Lecture | 6:30-9:00pm | Thursday | 15 of 20 | Clarissa Beyah | ONLINE | PDF (872310 KB) | |
| 21531D | 060 | Lecture | 6:30-9:00pm | Monday | 19 of 20 | Melanie Cherry | ONLINE | | |
| 21533D | 060 | Lecture | 6:00-8:30pm | Tuesday | 20 of 20 | Burghardt Tenderich | ONLINE | |
Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21559D | 169 | Lecture | TBA | TBA | 26 of 80 | Jennifer Floto | ONLINE |  |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21642D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21647D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21654D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | | |
| 21656D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer Floto | OFFICE | | |
| 21662D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21663D | 001 | Lecture | TBA | TBA | 1 of 12 | Matthew Leveque | OFFICE | | |
| 21675D | 001 | Lecture | TBA | TBA | 1 of 12 | Burghardt Tenderich | OFFICE | | |
| 21678D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21680D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21681D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21683D | 001 | Lecture | TBA | TBA | 0 of 12 | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21693D | 001 | Lecture | TBA | TBA | 0 of 12 | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21630D | 001 | Lecture | TBA | TBA | 1 of 1 | Jay Wang | OFFICE | | |
| 21689D | 001 | Lecture | TBA | TBA | 4 of 4 | Jennifer Floto | OFFICE | | |
| 21694D | 001 | Lecture | TBA | TBA | 1 of 1 | Matthew Leveque | OFFICE | | |
| 21695D | 001 | Lecture | TBA | TBA | 4 of 4 | Burghardt Tenderich | OFFICE | | |
| 21698D | 001 | Lecture | TBA | TBA | 1 of 1 | Fred Cook | OFFICE | | |
| 21699D | 001 | Lecture | TBA | TBA | 1 of 1 | Geoffrey Cowan | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21594D | 001 | Lecture | TBA | TBA | 2 of 2 | Matthew Leveque | OFFICE | | |
| 21596D | 001 | Lecture | TBA | TBA | 1 of 1 | Robert Kozinets | OFFICE | | |
| 21597D | 001 | Lecture | TBA | TBA | 1 of 1 | Jay Wang | OFFICE | | |
| 21598D | 001 | Lecture | TBA | TBA | 1 of 1 | Burghardt Tenderich | OFFICE | | |
| 21599D | 001 | Lecture | TBA | TBA | 1 of 1 | Fred Cook | OFFICE | |
Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21530D | 060 | Lecture | 6:30-9:00pm | Monday | 12 of 20 | Ashley Owen | ONLINE | PDF (389602 KB) | |
| 21534D | 060 | Lecture | 6:30-9:00pm | Wednesday | 21 of 25 | Jennifer Floto | ONLINE | | |
| 21535D | 001 | Lecture | 6:00-8:30pm | Tuesday | 25 of 25 | Fred Cook | ANN406 & ONLINE | |
Seminar in selected topics in journalism.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Digital Strategy Transformation in the Communication and Media Sectors | ||||||||||
| 21537D | 001 | 3.0 | Lecture | 6:30-9:00pm | Monday | Canceled | | |||
| Advertising Concepting, Strategy and Creative Development | ||||||||||
| 21539D | 060 | 3.0 | Lecture | 6:30-9:00pm | Thursday | 21 of 27 | Jeffrey Blish, Rick Bursky | ONLINE | Word (556056 KB) | |
| The Power of Brand Marketing and Popular Culture, through Partnerships, Activation, Celebrity and Digital Influencers | ||||||||||
| 21541D | 060 | 3.0 | Lecture | 6:00-8:30pm | Tuesday | 7 of 20 | Adam Smith | ONLINE | Word (979109 KB) | |