USC Schedule of Classes

Public Relations (PR)

• D class assignments for undergraduates available in ASC140; phone (213) 740-0900.
• All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.

PR 209: Effective Writing for Strategic Public Relations (4.0 units)

Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.

• Note: Non-majors who are interested in enrolling in PR 209: Effective Writing for Strategic Public Relations must have at least a 2.5 GPA.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21070D	001	Lecture	9:00-12:20pm	Monday	12 of 15	Patrick Maio	ANN307 & ONLINE	PDF (416040 KB)
21071D	001	Lecture	9:00-12:20pm	Monday	8 of 15	Austin Foxxe	ANN308 & ONLINE
21072D	060	Lecture	6:00-9:20pm	Thursday	15 of 16	Clarissa Beyah	ONLINE	PDF (439531 KB)
21073D	001	Lecture	12:00-3:20pm	Wednesday	15 of 15	Lisa Tush	ANN305 & ONLINE	PDF (441636 KB)
21074D	001	Lecture	9:00-12:20pm	Thursday	6 of 15	Claudia Keith	ANN308 & ONLINE

PR 250: Strategic Public Relations: An Introduction (4.0 units)

Strategies/practices in the growing field of public relations, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.

• Note: Non-majors who are interested in enrolling in PR 250: Strategic Public Relations: An Introduction must have at least a 2.5 GPA.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21184D	060	Lecture	6:00-9:20pm	Monday	16 of 18	Lauren Lamkin Grancio	ONLINE
21186D	060	Lecture	6:00-9:20pm	Tuesday	15 of 18	Toya Holness	ONLINE	PDF (374274 KB)
21187D	060	Lecture	6:00-9:20pm	Wednesday	12 of 18	Jose Zavala	ONLINE
21188D	060	Lecture	6:00-9:20pm	Tuesday	13 of 18	Clarissa Beyah	ONLINE	PDF (402269 KB)

PR 340: Introduction to Advertising (4.0 units)

History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21145D	060	Lecture	6:30-9:50pm	Monday	33 of 36	David Dreyer,Jeffrey Blish	ONLINE	PDF (351342 KB)
21146D	060	Lecture	6:30-9:50pm	Tuesday	23 of 36	David Measer, Joanne Rietta	ONLINE	PDF (391972 KB)

PR 341: Advertising Copywriting (4.0 units)

Writing and editing for advertising and commercial copy for all media.

• Prerequisite: PR 340

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21155D	060	Lecture	6:00-9:20pm	Tuesday	16 of 32	Rick Bursky	ONLINE

PR 342: Advertising Media and Analysis (4.0 units)

Selling, planning, buying for the media; advertising's relationship to society and business; media choice.

• Prerequisite: PR 340

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21160D	060	Lecture	6:30-9:50pm	Thursday	17 of 33	Nancy Bueno Shoats	ONLINE	Word (559822 KB)

PR 351a: Strategic Public Relations Media and Content (4.0 units)

Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.

• Prerequisite: PR 209 and PR 250

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21190D	001	Lecture	3:00-6:20pm	Thursday	17 of 17	Nan Sumski	ANN301D & ONLINE	Word (247063 KB)
21192D	001	Lecture	2:00-5:20pm	Tuesday	17 of 17	Kate Jacobs	ANN307 & ONLINE	PDF (419636 KB)

PR 351b: Strategic Public Relations Media and Content (4.0 units)

Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.

• Prerequisite: PR 351A

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21201D	001	Lecture	6:00-9:20pm	Tuesday	17 of 17	Darryl Ryan	ANN301D & ONLINE
21202D	001	Lecture	9:00-12:20pm	Thursday	15 of 15	Jennifer de la Fuente	ANN307 & ONLINE
21204D	001	Lecture	9:00-12:20pm	Thursday	15 of 15	Stefan Pollack	ANN406 & ONLINE	PDF (322373 KB)
21205D	001	Lecture	2:00-5:20pm	Wednesday	14 of 15	Keith Plocek	ANN308 & ONLINE	PDF (303171 KB)

PR 352: Public Relations Media and Content for Non-Majors (4.0 units)

Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.

• Prerequisite: PR 209
• Restriction: Registration closed to the following major(s): Public Relations

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21208D	001	Lecture	2:00-5:20pm	Thursday	8 of 14	Stefan Pollack	ANN406 & ONLINE	PDF (315180 KB)

PR 428: Social, Legal and Ethical Foundations of Public Relations (4.0 units)

Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.

• Prerequisite: PR 250

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21240D	060	Lecture	2:00-5:20pm	Thursday	22 of 23	Susan Gavigan	ONLINE	PDF (419225 KB)

PR 429: Business and Economic Foundations of Public Relations (4.0 units)

Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.

• Prerequisite: PR 351A

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21241D	060	Lecture	2:00-5:20pm	Tuesday	17 of 20	Burghardt Tenderich	ONLINE
21242D	060	Lecture	6:00-9:20pm	Thursday	18 of 20	Melanie Cherry	ONLINE
21243D	060	Lecture	9:00-12:20pm	Monday	18 of 20	David Stamper	ONLINE
21244D	060	Lecture	2:00-5:20pm	Monday	18 of 20	David Stamper	ONLINE

PR 444: Lifestyle Public Relations (4.0 units)

An extensive overview of the Lifestyle Public Relations category with special emphasis on social media, non-traditional influencers and audience segmentation.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21185D	060	Lecture	6:30-9:50pm	Wednesday	33 of 33	Jennifer Floto	ONLINE

PR 450: Advanced Strategic Public Relations (4.0 units)

In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.

• Prerequisite: PR 351B and PR 463

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21268D	060	Lecture	6:00-9:20pm	Tuesday	14 of 15	Kirk Stewart	ONLINE	PDF (275562 KB)

PR 452: Public Relations in Entertainment (4.0 units)

Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21270D	060	Lecture	6:30-9:50pm	Wednesday	19 of 20	Theresa Corigliano	ONLINE	Word (841589 KB)

PR 454: Sports Public Relations (2.0 units)

Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21275D	060	Lecture	6:30-8:10pm	Tuesday	16 of 25	Jeffrey Moeller	ONLINE	Word (561009 KB)

PR 455: Public Relations for Non-Profit Organizations (4.0 units)

Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21278D	060	Lecture	6:00-9:20pm	Thursday	18 of 20	Zahra Nealy	ONLINE	PDF (302738 KB)

PR 458: Public Relations in Politics and Political Campaigns (4.0 units)

Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21280D	060	Lecture	2:00-5:20pm	Wednesday	23 of 26	Daniel Schnur	ONLINE	PDF (240328 KB)

PR 463: Strategic Public Relations Research, Analysis and Insights (4.0 units)

Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.

• Prerequisite: 1 from (PR 351A or JOUR 351A)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21290D	060	Lecture	9:00-12:20pm	Tuesday	17 of 18	Su Jung Kim	ONLINE
21291D	060	Lecture	12:00-1:40pm	Mon, Wed	19 of 19	Jennifer Floto	ONLINE
21292D	060	Lecture	2:00-5:20pm	Thursday	16 of 18	Su Jung Kim	ONLINE
21293D	060	Lecture	2:00-5:20pm	Thursday	12 of 18	Dave Quast	ONLINE	PDF (379652 KB)

PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)

Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21316D	001	Lecture	2:00-5:20pm	Tuesday	20 of 21	Matthew Leveque	ANN404 & ONLINE

PR 486: Multimedia PR Content: Introduction to Digital Design Tools (2.0 units)

Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21320D	001	Lecture	12:30-2:10pm	Monday	17 of 17	Jennifer de la Fuente	ANN308 & ONLINE

PR 487: Multimedia PR Content: Introduction to Audio/Video Tools (2.0 units)

Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21075D	060	Lecture	2:00-3:40pm	Thursday	10 of 16	Summer Dunsmore	ONLINE	PDF (547553 KB)

PR 488: Multimedia PR Content: Visual Communication of Information (2.0 units)

Overview of tools and techniques available to convey messages and experiences; exploration into graphic design, visual branding, design methods and processes.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21370D	060	Lecture	3:00-4:40pm	Tuesday	12 of 16	Susanne Manheimer	ONLINE	PDF (335234 KB)

PR 490: Directed Research (1.0-8.0 units)

Individual research and readings. Not available for graduate credit.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21396D	001	Lecture	TBA	TBA	0 of 12	Su Jung Kim	OFFICE
21402D	001	Lecture	TBA	TBA	0 of 12	Eunjin (Anna) Kim	OFFICE
21403D	001	Lecture	TBA	TBA	0 of 12	Fred Cook	OFFICE
21406D	001	Lecture	TBA	TBA	1 of 12	Jennifer Floto	OFFICE
21413D	001	Lecture	TBA	TBA	0 of 12	Matthew Leveque	OFFICE
21424D	001	Lecture	TBA	TBA	0 of 12	Burghardt Tenderich	OFFICE
21426D	001	Lecture	TBA	TBA	0 of 12	Jay Wang	OFFICE
21428D	001	Lecture	TBA	TBA	0 of 12	Aimei Yang	OFFICE
21429D	001	Lecture	TBA	TBA	0 of 12	Robert Kozinets	OFFICE
21455D	001	Lecture	TBA	TBA	0 of 12		OFFICE

PR 501: Advocacy Communications (4.0 units)

Study and evaluation of communications campaigns by civil society actors to influence public policy with a focus on messaging and efforts to shape news coverage.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21456D	001	Lecture	4:00-7:20pm	Tuesday	8 of 16	Paul Gomez	ANN305 & ONLINE	PDF (350910 KB)

PR 508: Public Relations and Advertising Fundamentals and Strategy (3.0 units)

Explores the practice of public relations and advertising in a broader strategic communication and digital context; emphasizing strategy, critical thinking and problem solving.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21491D	001	Lecture	6:30-9:00pm	Tuesday	14 of 15	Dotty Diemer	ASC207 & ONLINE	PDF (425908 KB)
21492D	001	Lecture	6:00-8:30pm	Monday	15 of 15	Burghardt Tenderich	ANN408 & ONLINE
21493D	001	Lecture	6:30-9:00pm	Thursday	13 of 15	Brenda Lynch	ANN305 & ONLINE	PDF (416508 KB)
21494D	060	Lecture	6:00-8:30pm	Wednesday	15 of 16	Stephen Jones	ONLINE

PR 522: Storytelling with Data Intelligence (3.0 units)

Provides the foundations of quantitative research methods, the basics of storytelling with data and critical thinking skills in public relations, advertising and related fields.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21317D	001	Lecture	6:30-9:00pm	Thursday	14 of 15	Laura Jackson	ASC240 & ONLINE	PDF (357410 KB)
21318D	060	Lecture	6:30-9:00pm	Tuesday	13 of 15	Ashley Baxter	ONLINE
21319D	060	Lecture	6:30-9:00pm	Wednesday	15 of 15	Dave Quast	ONLINE	PDF (276130 KB)
21324D	001	Lecture	6:30-9:00pm	Monday	11 of 15	Kevin Hung	ANN301D & ONLINE

PR 524: Multimedia Content Creation for Brand Storytelling I (3.0 units)

Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21321D	001	Lecture	2:00-4:30pm	Thursday	13 of 15	Keith Plocek	ANN210 & ONLINE	PDF (382679 KB)

PR 535: Persuasive Writing (3.0 units)

Teaches persuasive writing for practitioners in public relations, advertising, influencer relations and brand activation through in-class writing drills with and without deadline pressure.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21553D	001	Lecture	6:30-9:00pm	Tuesday	11 of 15	Jacqueline Liu	ANN308 & ONLINE	PDF (319239 KB)
21554D	001	Lecture	6:30-9:00pm	Thursday	9 of 15	Lisa Tush	ANN307 & ONLINE	PDF (451205 KB)
21555D	001	Lecture	6:30-9:00pm	Wednesday	14 of 15	Kate Jacobs	ANN307 & ONLINE	PDF (496177 KB)
21556D	001	Lecture	6:30-9:00pm	Monday	15 of 15	Jennifer Floto	ANN307 & ONLINE

PR 536: Digital, Social and Mass Media Public Relations Strategies (3.0 units)

Analysis of shifting media environment; development and execution of multi-platform campaigns based on organizational goals and audience characteristics.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21560D	001	Lecture	6:30-9:00pm	Thursday	12 of 16	Matthew Leveque	ANN301D & ONLINE

PR 537: Public Relations and Branding (3.0 units)

Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21561D	060	Lecture	2:00-4:30pm	Tuesday	30 of 30	Fred Cook	ONLINE

PR 538: Image Management in Entertainment (3.0 units)

In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21563D	001	Lecture	6:30-9:00pm	Thursday	21 of 21	Jennie O'Hagan	ANN409ABC & ONLINE

PR 561: Principles of Public Relations (4.0 units)

Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21557D	169	Lecture	TBA	TBA	20 of 80	Laura Jackson	ONLINE

PR 565: Corporate Public Relations and Reputation (3.0 units)

Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21597D	060	Lecture	6:30-9:00pm	Monday	25 of 25	Kirk Stewart	ONLINE	PDF (285878 KB)

PR 590: Directed Research (1.0-12.0 units)

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21464D	001	Lecture	TBA	TBA	0 of 12	Jay Wang	OFFICE
21524D	001	Lecture	TBA	TBA	0 of 12		OFFICE
21621D	001	Lecture	TBA	TBA	0 of 12	Robert Kozinets	OFFICE
21622D	001	Lecture	TBA	TBA	0 of 12	Eunjin (Anna) Kim	OFFICE
21629D	001	Lecture	TBA	TBA	0 of 12	Su Jung Kim	OFFICE
21636D	001	Lecture	TBA	TBA	0 of 12	Fred Cook	OFFICE
21642D	001	Lecture	TBA	TBA	0 of 12	Burghardt Tenderich	OFFICE
21644D	001	Lecture	TBA	TBA	2 of 12	Jennifer Floto	OFFICE
21649D	001	Lecture	TBA	TBA	0 of 12	Aimei Yang	OFFICE
21654D	001	Lecture	TBA	TBA	0 of 12	Matthew Leveque	OFFICE

PR 594a: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21060D	001	Lecture	TBA	TBA	1 of 1	Fred Cook	OFFICE
21061D	001	Lecture	TBA	TBA	1 of 1	Geoffrey Cowan	OFFICE
21062D	001	Lecture	TBA	TBA	0 of 1	Henry Jenkins	OFFICE
21063D	001	Lecture	TBA	TBA	2 of 2	Matthew Leveque	OFFICE
21064D	001	Lecture	TBA	TBA	4 of 5	Burghardt Tenderich	OFFICE
21065D	001	Lecture	TBA	TBA	1 of 1	Jay Wang	OFFICE
21681D	001	Lecture	TBA	TBA	5 of 5	Jennifer Floto	OFFICE

PR 594b: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21665D	001	Lecture	TBA	TBA	2 of 2	Jennifer Floto	OFFICE

PR 594z: Master's Thesis (0.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21671D	001	Lecture	TBA	TBA	7 of 12	Jennifer Floto	OFFICE

PR 598: Improvisational Leadership (3.0 units)

Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21676D	001	Lecture	6:00-8:30pm	Tuesday	18 of 20	Fred Cook	ANN404 & ONLINE

PR 599: Special Topics (1.0-8.0 units, max 8)

Seminar in selected topics in journalism.

Section	Session	Units	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
Fundamentals of Advertising
21677D	001	3.0	Lecture	6:30-9:00pm	Thursday	5 of 15	Ashley Owen	ANN106 & ONLINE	PDF (374236 KB)
Digital Strategy Transformation in the Communication and Media Sectors
21679D	060	3.0	Lecture	6:00-8:30pm	Monday	13 of 15	Jeffrey Thompson	ONLINE
Fundamentals of Advertising
21680D	001	4.0	Lecture	6:30-9:50pm	Thursday	Canceled