Public Relations 537:
Public Relations and Branding (3.0 units)
Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21561D | 060 | Lecture | 2:00-4:30pm | Tuesday | 30 of 30 | Fred Cook | ONLINE |