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Public Relations (PR)
- D class assignments for undergraduates available in ASC140; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21066D | 001 | Lecture | 6:00-9:20pm | Wednesday | 15 of 15 | Jacqueline Liu | ANN307 |  | |
| 21067D | 001 | Lecture | 9:00-12:20pm | Monday | 15 of 15 | Lisa Tush | ANN307 | Word (569790 KB) | |
| 21068D | 001 | Lecture | 9:00-12:20pm | Monday | 16 of 16 | Patrick Maio | ANN308 | Word (563445 KB) | |
Strategies and practices in the growing field of public relations/strategic communication, including landmark cases; special emphasis on historical roots, evolution, current and future practice.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21075D | 001 | Lecture | 6:00-9:20pm | Monday | 12 of 14 | Lauren Lamkin Grancio | ANN405 | | |
| 21077D | 001 | Lecture | 6:00-9:20pm | Wednesday | 14 of 15 | Jose Zavala | ANN405 | | |
| 21087D | 001 | Lecture | 6:00-9:20pm | Monday | 11 of 12 | Michael Chavez Booth | ANN408 | | |
| 21088D | 001 | Lecture | 2:00-5:20pm | Wednesday | 14 of 14 | Aimei Yang | ANN309 | |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21140D | 001 | Lecture | 6:00-9:20pm | Tuesday | 28 of 36 | Rick Bursky | ANN406 | | |
| 21141D | 001 | Lecture | 6:30-9:50pm | Monday | 26 of 36 | Kimberly Getty, Jeffrey Blish | ANN406 | |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21149D | 001 | Lecture | 6:00-9:20pm | Monday | 12 of 13 | Nan Sumski | ANN307 | | |
| 21150D | 001 | Lecture | 9:00-12:20pm | Thursday | 15 of 15 | Stefan Pollack | ANN413 | | |
| 21151D | 001 | Lecture | 2:00-5:20pm | Tuesday | 15 of 15 | Cindy Dole | ANN307 | | |
| 21153D | 001 | Lecture | 9:00-12:20pm | Monday | 14 of 15 | Kate Jacobs | ANN413 | PDF (624569 KB) | |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21156D | 001 | Lecture | 9:00-12:20pm | Thursday | 15 of 15 | Jennifer De La Fuente | ANN308 | PDF (285787 KB) | |
| 21157D | 001 | Lecture | 2:00-5:20pm | Thursday | 12 of 14 | Jennifer Floto | ANN308 | |
Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.
- Prerequisite: PR 209
- Restriction: Registration closed to the following major(s): Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21159D | 001 | Lecture | 2:00-5:20pm | Thursday | 9 of 18 | Stefan Pollack | ANN413 | |
Examines case studies on important Italian companies, ranging from the transportation to the luxury goods industries from both an economical and business point of view.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 391.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20991D | 914 | Lecture | TBA | TBA | 31 of 32 | Kathryn Kelly | OFFICE | |
Investigates the implications of the perceptual process of mass media generated immigration discourse in Europe.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 392.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20992D | 914 | Lecture | TBA | TBA | 23 of 32 | Kathryn Kelly | OFFICE | |
Examines how politics affects and influences public relations campaigns in the UK and Europe.
- Restriction: Registration open to the following major(s): Broadcast and Digital Journalism, Communication Management, Communication, Journalism, Specialized Journalism, Specialized Journalism (The Arts), Print and Digital Journalism, Public Relations, Strategic Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21456D | 207 | Lecture | TBA | TBA | 14 of 25 | Kathryn Kelly | OFFICE | |
Media is social. Influencers reign. Influencer Relations provides a practical understanding of the new rules of the industry for students interested in working within it.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21459D | 001 | Lecture | 6:00-9:20pm | Tuesday | 27 of 32 | Robert Kozinets | ANNL115 | Word (576638 KB) | |
Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.
- Prerequisite: PR 250
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21255D | 001 | Lecture | 2:00-5:20pm | Thursday | 24 of 24 | Dave Quast | ANN307 | PDF (205235 KB) | |
| 21256D | 001 | Lecture | 2:00-5:20pm | Wednesday | 24 of 24 | Laura Jackson | ASC240 | PDF (409418 KB) | |
| 21257D | 001 | Lecture | 2:00-5:20pm | Thursday | 27 of 27 | Susan Gavigan | ASC328 | PDF (315773 KB) | |
Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21253D | 001 | Lecture | 2:00-5:20pm | Thursday | 11 of 12 | David Stamper | ANN305 | | |
| 21258D | 001 | Lecture | 6:00-9:20pm | Monday | 12 of 12 | Melanie Cherry | ASC230 | |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21260D | 001 | Lecture | 6:00-9:20pm | Wednesday | 16 of 16 | Kate Jacobs | ANN309 | PDF (729445 KB) | |
| 21261D | 001 | Lecture | 2:00-5:20pm | Wednesday | 20 of 20 | Jennifer Floto | ASC328 | | |
| 21262D | 001 | Lecture | 6:00-9:20pm | Wednesday | 17 of 17 | Stephen Jones | ANN408 | | |
| 21263D | 001 | Lecture | 9:00-12:20pm | Thursday | 13 of 15 | Brenda Lynch | ANNL115 | Word (559855 KB) | |
| 21265D | 001 | Lecture | 2:00-5:20pm | Tuesday | 15 of 15 | Burghardt Tenderich | ANN408 | |
Understanding of the history and application of celebrity in public relations, focusing on the entertainment industry and the notoriety attached to politics and the media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21269D | 001 | Lecture | 6:30-9:50pm | Wednesday | 28 of 30 | Jennie O'Hagan | ANN406 | Word (39240 KB) | |
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21310D | 001 | Lecture | 2:00-5:20pm | Monday | 12 of 15 | Jennifer Floto | ANN405 | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21312D | 001 | Lecture | 2:00-5:20pm | Tuesday | 23 of 23 | Matthew Leveque | ANN305 | |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21314D | 001 | Lecture | 12:00-1:40pm | Wednesday | 19 of 19 | Jennifer De La Fuente | ANN413 | PDF (289700 KB) | |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21270D | 001 | Lecture | 4:00-5:40pm | Wednesday | 15 of 16 | Summer Dunsmore | ANN308 | PDF (375038 KB) | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21402D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer de la Fuente | OFFICE | | |
| 21403D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (anna) Kim | OFFICE | | |
| 21405D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21409D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21416D | 001 | Lecture | TBA | TBA | 1 of 12 | Jennifer Floto | OFFICE | | |
| 21418D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21437D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21442D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | |
Study of the new rules of message development and dissemination in strategic communication and marketing: Participatory Culture, Transmedia Branding, Spreadable Media, and Crowdsourcing. Open only to seniors and master students in public relations and strategic public relations.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21457D | 001 | Lecture | 2:00-5:20pm | Tuesday | 13 of 20 | Henry Jenkins, Robert Kozinets | ANNL115 | |
Leadership workshop inspires students to be braver and more creative; encourages them to discover their leadership potential/explore new challenges inside and outside of classroom.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21439D | 001 | Lecture | 2:00-3:40pm | Tuesday | 12 of 15 | Fred Cook | ASC331 | |
Explores the origins, effects of, and processes for adhering to the complex network of legal, ethical and social responsibilities of the contemporary PR practitioner.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21318D | 001 | Lecture | 6:00-8:30pm | Wednesday | 19 of 20 | Dave Quast | ANN211 | PDF (207000 KB) | |
| 21319D | 001 | Lecture | 6:30-9:00pm | Tuesday | 21 of 21 | Susan Gavigan | ANN211 | PDF (292756 KB) | |
| 21320D | 001 | Lecture | 6:30-9:00pm | Monday | 16 of 20 | Aimei Yang | ANN211 | |
Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21330D | 001 | Lecture | 2:00-4:30pm | Monday | 16 of 16 | Matthew Leveque | ANN309 | | |
| 21331D | 001 | Lecture | 6:00-8:30pm | Tuesday | 16 of 16 | Jennifer De La Fuente | ANN309 | PDF (487699 KB) | |
| 21332D | 001 | Lecture | 6:30-9:00pm | Wednesday | 15 of 16 | Josh Jenisch | ANN413 | | |
| 21333D | 001 | Lecture | 6:30-9:00pm | Tuesday | 10 of 15 | Gregory Bishop | ANN307 | |
Speaking the language of the board room; understanding business goals and objectives; economic literacy; financial/investor relations; understanding organizational disciplines and how they relate to corporate communication; PR/communication business processes and managed.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21531D | 001 | Lecture | 6:00-8:30pm | Monday | 21 of 21 | Burghardt Tenderich | ASC240 | | |
| 21532D | 001 | Lecture | 6:30-9:00pm | Thursday | 19 of 20 | Melanie Cherry | ANN211 | | |
| 21533D | 001 | Lecture | 6:30-9:00pm | Thursday | 19 of 20 | David Stamper | ANN305 | |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21559D | 169 | Lecture | TBA | TBA | 36 of 80 | Burghardt Tenderich,Laura Jackson,Tamar Gregorian | ONLINE |  |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21642D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (anna) Kim | OFFICE | | |
| 21647D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21654D | 001 | Lecture | TBA | TBA | 1 of 12 | Fred Cook | OFFICE | | |
| 21656D | 001 | Lecture | TBA | TBA | 1 of 12 | Jennifer Floto | OFFICE | | |
| 21662D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21663D | 001 | Lecture | TBA | TBA | 1 of 12 | Matthew Leveque | OFFICE | | |
| 21675D | 001 | Lecture | TBA | TBA | 1 of 12 | Burghardt Tenderich | OFFICE | | |
| 21678D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21680D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21681D | 001 | Lecture | TBA | TBA | 1 of 12 | Jennifer de la Fuente | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21693D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21698D | 001 | Lecture | TBA | TBA | 22 of 25 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21594D | 001 | Lecture | TBA | TBA | 4 of 12 | Jennifer Floto | OFFICE | |
Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.
- Restriction: Registration open to the following major(s): Strategic Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21535D | 001 | Lecture | 6:30-9:00pm | Tuesday | 18 of 18 | Fred Cook | ASC331 | |