Public Relations 491:
Transmedia, New Media and Strategic Public Relations (4.0 units)
Study of the new rules of message development and dissemination in strategic communication and marketing: Participatory Culture, Transmedia Branding, Spreadable Media, and Crowdsourcing. Open only to seniors and master students in public relations and strategic public relations.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21457D | 001 | Lecture | 2:00-5:20pm | Tuesday | 13 of 20 | Henry Jenkins, Robert Kozinets | ANNL115 |  |