USC Schedule of Classes

Public Relations (PR)

• D class assignments for undergraduates available in ASC140; phone (213) 740-0900.
• All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.

PR 209: Effective Writing for Strategic Public Relations (4.0 units)

Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.

• Note: Non-majors who are interested in enrolling in PR 209: Effective Writing for Strategic Public Relations must have at least a 2.5 GPA.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21070D	001	Lecture	9:00-12:20pm	Monday	15 of 16	Ron Grover	ANN211	Word (583557 KB)
21071D	001	Lecture	9:00-12:20pm	Monday	8 of 16	Lisa Tush	ANN405	Word (571339 KB)
21072D	001	Lecture	2:00-5:20pm	Monday	16 of 16	Patrick Maio	ANN413	Word (562547 KB)
21073D	001	Lecture	9:00-12:20pm	Monday	16 of 16	Theresa Corigliano	ANN413	Word (590843 KB)
21074D	001	Lecture	9:00-12:20pm	Thursday	12 of 16	Claudia Keith	ANN413	Word (567334 KB)

PR 250: Strategic Public Relations: An Introduction (4.0 units)

Strategies and practices in the growing field of public relations/strategic communication, including landmark cases; special emphasis on historical roots, evolution, current and future practice.

• Note: Non-majors who are interested in enrolling in PR 250: Strategic Public Relations: An Introduction must have at least a 2.5 GPA.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21184D	001	Lecture	6:00-9:20pm	Monday	14 of 20	Lauren Lamkin Grancio	ASC240
21186D	001	Lecture	9:00-12:20pm	Tuesday	19 of 20	Michael Chavez Booth	ANN405	Word (555727 KB)
21187D	001	Lecture	6:00-9:20pm	Wednesday	7 of 20	Jose Zavala	ANN211
21188D	001	Lecture	2:00-5:20pm	Thursday	20 of 20	Brenda Lynch	ANN211

PR 340: Introduction to Advertising (4.0 units)

History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21145D	001	Lecture	6:30-9:50pm	Monday	28 of 36	Jeffrey Blish, David Dreyer	ANN406
21146D	001	Lecture	6:30-9:50pm	Tuesday	34 of 36	David Measer, Joanne Rietta	ANN406

PR 341: Advertising Copywriting (4.0 units)

Writing and editing for advertising and commercial copy for all media.

• Prerequisite: PR 340

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21155D	001	Lecture	6:00-9:20pm	Tuesday	14 of 25	Rick Bursky	ANN405

PR 351a: Strategic Public Relations Media and Content (4.0 units)

Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.

• Prerequisite: PR 209 and PR 250

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21190D	001	Lecture	2:00-5:20pm	Thursday	18 of 18	Cindy Dole	ANN307	PDF (903557 KB)
21192D	001	Lecture	2:00-5:20pm	Tuesday	17 of 17	Kate Jacobs	ANN307	PDF (554387 KB)

PR 351b: Strategic Public Relations Media and Content (4.0 units)

Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.

• Prerequisite: PR 351A

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21200D	001	Lecture	6:30-9:50pm	Tuesday	18 of 18	Melissa Robinson	ANN305
21201D	001	Lecture	6:00-9:20pm	Tuesday	8 of 15	Gregory Bishop	ANN413
21202D	001	Lecture	9:00-12:20pm	Tuesday	14 of 15	Jennifer De La Fuente	ANN413	PDF (293863 KB)
21204D	001	Lecture	2:00-5:20pm	Thursday	15 of 15	Stefan Pollack	ANN308

PR 352: Public Relations Media and Content for Non-Majors (4.0 units)

Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.

• Prerequisite: PR 209
• Restriction: Registration closed to the following major(s): Public Relations

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21208D	001	Lecture	6:00-9:20pm	Thursday	6 of 15	Stefan Pollack	ANN308

PR 428: Social, Legal and Ethical Foundations of Public Relations (4.0 units)

Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.

• Prerequisite: PR 250

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21240D	001	Lecture	2:00-5:20pm	Thursday	22 of 22	Susan Gavigan	ASC331	PDF (227185 KB)

PR 429: Business and Economic Foundations of Public Relations (4.0 units)

Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.

• Prerequisite: PR 351A

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21241D	001	Lecture	2:00-5:20pm	Tuesday	23 of 23	Jay Wang	ANN211
21242D	001	Lecture	6:00-9:20pm	Thursday	16 of 17	Melanie Cherry	ANNL115	PDF (297554 KB)
21243D	001	Lecture	9:00-12:20pm	Monday	11 of 17	David Stamper	ANNL116
21244D	001	Lecture	2:00-5:20pm	Monday	20 of 20	David Stamper	ANNL116

PR 444: Lifestyle Public Relations (4.0 units)

An extensive overview of the Lifestyle Public Relations category with special emphasis on social media, non-traditional influencers and audience segmentation.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21185D	001	Lecture	6:30-9:50pm	Wednesday	30 of 30	Jennifer Floto	ANNL115

PR 450: Advanced Strategic Public Relations (4.0 units)

In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.

• Prerequisite: PR 351B and PR 463

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21268D	001	Lecture	6:00-9:20pm	Tuesday	18 of 18	Fred Cook	OFFICE	Word (575885 KB)

PR 452: Public Relations in Entertainment (4.0 units)

Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21270D	001	Lecture	6:30-9:50pm	Wednesday	35 of 36	Paul Pflug	ANN406

PR 454: Sports Public Relations (2.0 units)

Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21275D	001	Lecture	6:30-8:10pm	Tuesday	22 of 25	Jeffrey Moeller	ANNL115

PR 455: Public Relations for Non-Profit Organizations (4.0 units)

Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21278D	001	Lecture	6:00-9:20pm	Thursday	14 of 16	Zahra Nealy	ANN305	PDF (523948 KB)

PR 458: Public Relations in Politics and Political Campaigns (4.0 units)

Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21280D	001	Lecture	2:00-5:20pm	Wednesday	22 of 33	Daniel Schnur	ANNL116	Word (556139 KB)

PR 463: Strategic Public Relations Research, Analysis and Insights (4.0 units)

Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.

• Prerequisite: 1 from (PR 351A or JOUR 351A)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21290D	001	Lecture	2:00-5:20pm	Thursday	12 of 20	Laura Jackson	ASC240	PDF (416184 KB)
21291D	001	Lecture	12:00-1:40pm	Mon, Wed	20 of 20	Jennifer Floto	ANN309
21292D	001	Lecture	2:00-5:20pm	Wednesday	24 of 24	Aimei Yang	ANN309
21293D	001	Lecture	12:00-1:40pm	Mon, Wed	16 of 20	Eunjin (anna) Kim	ANN406

PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)

Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21316D	001	Lecture	2:00-5:20pm	Tuesday	23 of 23	Matthew Leveque	ANN308

PR 486: Multimedia PR Content: Introduction to Digital Design Tools (2.0 units)

Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21320D	001	Lecture	12:00-1:40pm	Thursday	16 of 16	Jennifer De La Fuente	ANN307	PDF (289066 KB)

PR 487: Multimedia PR Content: Introduction to Audio/Video Tools (2.0 units)

Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21075D	001	Lecture	2:00-3:40pm	Thursday	11 of 16	Summer Dunsmore	ANN405	PDF (1056945 MB)

PR 488: Multimedia PR Content: Visual Communication of Information (2.0 units)

Overview of tools and techniques available to convey messages and experiences; exploration into graphic design, visual branding, design methods and processes.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21370D	001	Lecture	10:00-11:40am	Wednesday	14 of 16	Jennifer De La Fuente	ANN413	PDF (307011 KB)

PR 490: Directed Research (1.0-8.0 units)

Individual research and readings. Not available for graduate credit.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21396D	001	Lecture	TBA	TBA	0 of 12	Su Jung Kim	OFFICE
21402D	001	Lecture	TBA	TBA	0 of 12	Eunjin (anna) Kim	OFFICE
21403D	001	Lecture	TBA	TBA	0 of 12	Fred Cook	OFFICE
21406D	001	Lecture	TBA	TBA	0 of 12	Jennifer Floto	OFFICE
21413D	001	Lecture	TBA	TBA	0 of 12	Matthew Leveque	OFFICE
21424D	001	Lecture	TBA	TBA	0 of 12	Burghardt Tenderich	OFFICE
21426D	001	Lecture	TBA	TBA	0 of 12	Jay Wang	OFFICE
21428D	001	Lecture	TBA	TBA	0 of 12	Aimei Yang	OFFICE
21429D	001	Lecture	TBA	TBA	0 of 12	Robert Kozinets	OFFICE
21455D	001	Lecture	TBA	TBA	0 of 12	Jennifer De La Fuente	OFFICE

PR 499: Special Topics (1.0-8.0 units, max 8)

Selected topics in public relations.

Section	Session	Units	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
Strategic Storytelling: Content Marketing in the Age of the Educated Consumer
21495D	001	4.0	Lecture	2:00-5:20pm	Monday	18 of 20	Alexander Jutkowitz	ANN406	Word (48784 KB)

PR 501: Advocacy Communications (4.0 units)

Study and evaluation of communications campaigns by civil society actors to influence public policy with a focus on messaging and efforts to shape news coverage.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21456D	001	Lecture	2:00-5:20pm	Tuesday	10 of 20	Terri Austin	ASC328	PDF (180991 KB)

PR 504: Strategic Public Relations Research, Evaluation and Insights (3.0 units)

Covers use of primary and secondary research methods, analysis, web monitoring and analytics, pre- and post-campaign testing, and other techniques in program planning and evaluation.

• Prerequisite: PR 508

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21317D	001	Lecture	6:30-9:00pm	Thursday	14 of 15	Laura Jackson	ASC240	PDF (396468 KB)
21318D	001	Lecture	6:30-9:00pm	Wednesday	18 of 18	Aimei Yang	ANN209
21319D	001	Lecture	6:30-9:00pm	Tuesday	15 of 15	Dave Quast	ANN408	PDF (296705 KB)
21324D	001	Lecture	6:30-9:00pm	Thursday	13 of 15	Eunjin (anna) Kim	ANN210

PR 508: Introduction to Strategic Public Relations (3.0 units)

A survey of the profession, focusing on the key role of strategic public relations in today's information-based society; provides a social, economic and political context for the program.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21491D	001	Lecture	6:30-9:00pm	Monday	13 of 15	Dotty Diemer	ANN309
21492D	001	Lecture	6:00-8:30pm	Monday	15 of 15	Burghardt Tenderich	ANN408
21493D	001	Lecture	6:30-9:00pm	Thursday	13 of 15	Brenda Lynch	ANN211	Word (275963 KB)
21494D	001	Lecture	6:00-8:30pm	Wednesday	15 of 15	Stephen Jones	ANN305

PR 535: Writing for Strategic Public Relations (3.0 units)

Intensive focus on the specialized writing requirements of online, broadcast, print and other public relations media; includes content analysis of strategic public relations materials.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21553D	001	Lecture	6:30-9:00pm	Tuesday	16 of 16	Jacqueline Liu	ANN307	Word (69854 KB)
21554D	001	Lecture	6:30-9:00pm	Tuesday	15 of 15	Patrick Maio	ANN308	Word (567432 KB)
21555D	001	Lecture	6:30-9:00pm	Wednesday	15 of 15	Kate Jacobs	ANN413	PDF (406235 KB)
21556D	001	Lecture	6:30-9:00pm	Monday	15 of 15	Jennifer Floto	ANN413

PR 536: Digital, Social and Mass Media Public Relations Strategies (3.0 units)

Analysis of shifting media environment; development and execution of multi-platform campaigns based on organizational goals and audience characteristics.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21560D	001	Lecture	6:30-9:00pm	Thursday	10 of 20	Matthew Leveque	ANN408

PR 537: Public Relations and Branding (3.0 units)

Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21561D	001	Lecture	2:00-4:30pm	Tuesday	22 of 22	Fred Cook	ASC331	Word (562398 KB)

PR 538: Image Management in Entertainment (3.0 units)

In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21563D	001	Lecture	6:30-9:00pm	Thursday	18 of 20	Jennie O'Hagan	ANN309	Word (56211 KB)

PR 562: Foundations of Effective PR Writing (4.0 units)

Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21557D	169	Lecture	TBA	TBA	37 of 80	Jennifer Floto,Tamar Gregorian, Lisa Tush	ONLINE

PR 565: Corporate Public Relations and Reputation (3.0 units)

Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21597D	001	Lecture	6:30-9:00pm	Monday	19 of 20	Kirk Stewart	ANN211

PR 568: Crisis Management in Strategic Public Relations (3.0 units)

Focuses on theories, concepts and practices in risk assessment, issues monitoring, and crisis anticipation/management in a wide variety of organizational contexts, and from multiple perspectives.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21600D	001	Lecture	6:00-8:30pm	Tuesday	17 of 20	Burghardt Tenderich	ASC328

PR 590: Directed Research (1.0-12.0 units)

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21464D	001	Lecture	TBA	TBA	0 of 12	Jay Wang	OFFICE
21524D	001	Lecture	TBA	TBA	0 of 12	Jennifer De La Fuente	OFFICE
21621D	001	Lecture	TBA	TBA	0 of 12	Robert Kozinets	OFFICE
21622D	001	Lecture	TBA	TBA	0 of 12	Eunjin (anna) Kim	OFFICE
21629D	001	Lecture	TBA	TBA	0 of 12	Su Jung Kim	OFFICE
21636D	001	Lecture	TBA	TBA	0 of 12	Fred Cook	OFFICE
21642D	001	Lecture	TBA	TBA	0 of 12	Burghardt Tenderich	OFFICE
21644D	001	Lecture	TBA	TBA	2 of 12	Jennifer Floto	OFFICE
21649D	001	Lecture	TBA	TBA	0 of 12	Aimei Yang	OFFICE
21654D	001	Lecture	TBA	TBA	0 of 12	Matthew Leveque	OFFICE

PR 594a: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21681D	001	Lecture	TBA	TBA	27 of 27	Jennifer Floto	OFFICE

PR 594b: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21665D	001	Lecture	TBA	TBA	3 of 12	Jennifer Floto	OFFICE

PR 594z: Master's Thesis (0.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21671D	001	Lecture	TBA	TBA	3 of 12	Jennifer Floto	OFFICE

PR 599: Special Topics (1.0-8.0 units, max 8)

Seminar in selected topics in journalism.

Section	Session	Units	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
Emerging Analytics: New Digital Models and the Future of Media
21680D	001	3.0	Lecture	6:30-9:00pm	Monday	12 of 25	Bob Pearson	ANNL115	PDF (386992 KB)