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Communication Management (CMGT)
- D class assignments for graduate students available in ASC140; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions. All graduate students (excluding PhDs) will be assessed a $150 per
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | TBA | 41 of 90 | Kimberlie Stephens,Cynthia Martinez, Andrew Schrock | ONLINE |   |
Central issues of theory and practice in the management of communication; broad introduction to all areas of the program.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21702R | 001 | Lecture | 2:00-4:50pm | Tuesday | 40 of 41 | Ben Lee, Brad Shipley,Rebecca Weintraub | ASC231 | | |
| 21703R | 001 | Lecture | 6:30-9:20pm | Tuesday | 46 of 46 | Ben Lee, Brad Shipley,Rebecca Weintraub | ASC231 | | |
| 21704R | 001 | Lecture | 2:00-4:50pm | Thursday | 41 of 42 | Ben Lee, Brad Shipley,Rebecca Weintraub | ANNL101 | | |
| 21705R | 001 | Lecture | 6:30-9:20pm | Thursday | 28 of 40 | Ben Lee, Brad Shipley,Rebecca Weintraub | ASC231 | |
Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21706D | 169 | Lecture | TBA | TBA | 73 of 80 | Rebecca Weintraub, Julia Matthews, Jane MacOubrie | ONLINE | |
How work settings determine communication: basic structures of communication, influence of technology, social contexts, and physical space. Applications to management.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21708D | 001 | Lecture | 6:30-9:20pm | Wednesday | 12 of 20 | Colleen Keough | ASC228 | Word (27958 KB) |  |
Develops a conceptual framework for understanding information, uncertainty, knowledge, interpretation, and equivocality. Principles for managing information load, and communication networks information distribution, and decision making.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21711D | 001 | Lecture | 2:00-4:50pm | Tuesday | 30 of 30 | Liuning Zhou | ANNL115 | |
Theory and research on value and attitude formation and change; consequences for communication and behavior.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21715D | 001 | Lecture | 2:00-4:50pm | Monday | 9 of 12 | Sheila Murphy | KER202 | Word (69776 KB) | |
| 21716D | 001 | Lecture | 3:30-6:20pm | Thursday | 22 of 25 | Michael Cody | ASC328 | |
Analysis of the innovation dynamics fueled by the information and communication technology revolution; economic, technological, institutional and personal underpinnings of innovation and entrepreneurship
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21721D | 001 | Lecture | 6:30-9:20pm | Wednesday | Canceled | |
Students learn to assess organizations' online needs, to examine the use of the Internet in terms of electronic commerce and global pressures, and design web page strategies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21723D | 001 | Lecture | 6:30-9:20pm | Thursday | 28 of 30 (1 on waitlist) | Frederick Nager | ANNL116 | Word (210944 KB) | |
Maps the global rise and evolution of Social Media Entertainment and China's Wang Hong industries distinguished by creators, aka influencers, YouTubers, live streamers, KOLs and Wang Hong.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21724D | 001 | Lecture | 6:30-9:20pm | Tuesday | 20 of 25 (1 on waitlist) | David Craig | ASC328 | Word (63520 KB) | |
Examination of the impact of global economic changes on communications industries, the political and economic forces shaping these industries and the roles of its managers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21725D | 001 | Lecture | 3:30-6:20pm | Tuesday | 7 of 25 | Jonathan Aronson | KER202 | |
History, social dynamics, and cultural impact of video games; developments in technology and design; issues confronting the video game industry and organizations.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21732D | 001 | Lecture | 6:00-8:50pm | Thursday | 24 of 25 (5 on waitlist) | Dmitri Williams | ANN406 | |
Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.
- Restriction: Registration open to the following major(s): Communication Management, Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21735D | 169 | Lecture | TBA | TBA | 43 of 90 | Mathew Curtis, Nithya Muthuswamy, Yomna Elsayed | ONLINE | |
An overview of business strategies in media industries. Emphasis on the Internet and changing business models. Case studies. Students prepare business plans for digital start-ups.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21737D | 001 | Lecture | 6:30-9:20pm | Wednesday | 29 of 30 (7 on waitlist) | Frederick Nager | ANNL101 | Word (148832 KB) | |
Use of rhetorical theories and communication models to create organizational identification with internal and external audiences; the role of values and ethics in creating identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21740D | 001 | Lecture | 6:30-9:20pm | Tuesday | 23 of 25 (6 on waitlist) | Simon Uwins | ANNL116 | |
Explores foundation of U.S. media policy in the digital age; students prepare White Papers on an urgent issue of contemporary digital media and entertainment policy.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21745D | 001 | Lecture | 6:30-9:20pm | Monday | 15 of 25 (7 on waitlist) | Ariela Turndorf | ASC228 | |
Focuses on management, production and distribution of scripted film, television and web stories to understand visual storytelling as a communicative strategy for advertising and education.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21748D | 001 | Lecture | 6:30-9:20pm | Thursday | 17 of 25 (3 on waitlist) | David Craig | ASC228 | Word (45956 KB) | |
| 21749D | 001 | Lecture | 6:30-9:20pm | Wednesday | 24 of 30 (2 on waitlist) | Jordan Levin | ASC331 | Word (110592 KB) | |
Applies communication theory and research to understand emerging marketing communication topics and issues.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21750D | 001 | Lecture | 5:30-8:20pm | Monday | 26 of 28 | Courtney Pade | ASC231 | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21752D | 169 | Lecture | TBA | TBA | 63 of 80 | Mayanna Framroze, Courtney Pade,Andrew Schrock | ONLINE | |
Communication strategies in a global marketing environment; analysis of global – local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21753D | 001 | Lecture | 2:00-4:50pm | Wednesday | 24 of 25 (3 on waitlist) | Paolo Sigismondi | ASC204 | PDF (430489 KB) | |
| 21754D | 169 | Lecture | TBA | TBA | 69 of 80 | Paolo Sigismondi,Styles Akira, Jane MacOubrie, Nithya Muthuswamy | ONLINE | |
Global influences on entertainment industries (broadcasting, film, telecommunications, Internet, video games, and music); case analyses of specific organizations and geographic regions; impact on local cultures.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21755D | 001 | Lecture | 6:30-9:20pm | Tuesday | 28 of 30 (2 on waitlist) | Hernan Galperin | ANN406 | PDF (283729 KB) | |
Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 562.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21254D | 169 | Lecture | TBA | TBA | 30 of 80 | Jennifer Floto,Lisa Tush | ONLINE | |
Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21769D | 001 | Lecture | 2:00-4:50pm | Tuesday | 22 of 24 | Colleen Keough | ANN211 | Word (29162 KB) | |
Examines non-profit advocacy (vs. for-profit communication) marked by different rhythmic and creative drivers; non-profit audience analysis; creation of conversations for viral communication impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21771D | 001 | Lecture | 6:30-9:20pm | Monday | 34 of 35 (5 on waitlist) | Gary Wexler | ANNL101 | |
Examination of social scientific theory and research on patterns of media content; effects of mass media exposure on individuals and society; and industry practices.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21778D | 001 | Lecture | 6:30-9:20pm | Monday | 21 of 21 (1 on waitlist) | David Craig | ASCG34 | Word (49082 KB) | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21781D | 001 | 1.0-12.0 | Lecture | 6:30-7:20pm | Tuesday | 13 of 24 | Frederick Nager | ANN211 | Word (564428 KB) | |
| 21782D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 1 of 25 | Mathew Curtis | OFFICE | | |
| 21783D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | Ben Lee | OFFICE | | |
| 21784D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21785D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21786D | 001 | 2.0 | Lecture | TBA | TBA | 1 of 25 | Ben Lee | OFFICE | | |
| 21790D | 001 | 1.0-12.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Graded CR/NC.
- Restriction: Registration open to the following major(s): Global Communication, Communication Management, Communication, Digital Social Media, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21791D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | Patricia Riley | OFFICE | | |
| 21792D | 001 | 1.0 | Lecture | TBA | TBA | 1 of 25 | Daniela Baroffio | OFFICE | | |
| 21793D | 001 | 1.0 | Lecture | TBA | TBA | 38 of 80 | Ben Lee | OFFICE | | |
| 21794D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | Nick Cull | OFFICE | | |
| 21795D | 001 | 1.0 | Lecture | TBA | TBA | 2 of 25 | Courtney Pade | OFFICE | | |
| 21796D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21797D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21799D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21800D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21801D | 001 | 2.0 | Lecture | TBA | TBA | 1 of 25 | Ben Lee | OFFICE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. Prerequisites: CMGT 501 and CMGT 540. Duplicates credit in former CMGT 597.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21802D | 001 | Lecture | TBA | TBA | 5 of 25 | Daniela Baroffio | OFFICE | | |
| 21803D | 001 | Lecture | TBA | TBA | 1 of 25 | Ben Lee | OFFICE | | |
| 21822D | 169 | Lecture | TBA | TBA | 6 of 20 | Daniela Baroffio | ONLINE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. (Duplicates credit in former CMGT 597).
- Prerequisite: 1 from (CMGT 597a or CMGT 597)
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21813D | 001 | Lecture | 2:00-4:50pm | Wednesday | 4 of 25 | Daniela Baroffio | ASCG34 | | |
| 21814D | 001 | Lecture | 6:00-8:50pm | Wednesday | 5 of 25 | Daniela Baroffio | ASCG34 | | |
| 21815D | 001 | Lecture | 2:00-4:50pm | Wednesday | 5 of 25 | Ben Lee | ASCG34 | | |
| 21816D | 001 | Lecture | 6:00-8:50pm | Wednesday | 8 of 25 | Ben Lee | ASCG34 | | |
| 21833D | 169 | Lecture | TBA | TBA | 5 of 20 | Daniela Baroffio | ONLINE | |
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Storytelling, Culture and Experiential Marketing | ||||||||||
| 21837D | 001 | 4.0 | Lecture | 6:30-9:20pm | Monday | 27 of 30 (3 on waitlist) | Mayanna Framroze | ASC204 | | |
| Analytical Tools for Decision Making | ||||||||||
| 21839D | 001 | 4.0 | Lecture | 2:00-4:50pm | Monday | 23 of 26 (1 on waitlist) | Mathew Curtis | ANNL116 | | |