Communication Management 542:

Business Strategies of Communication and Entertainment Firms (4.0 units)

An overview of business strategies in media industries. Emphasis on the Internet and changing business models. Case studies. Students prepare business plans for digital start-ups.
    SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
    21737D001Lecture6:30-9:20pmWednesday29 of 30 (7 on waitlist)Frederick NagerANNL101Word (148832 KB)session datesbook list
    Information accurate as of January 29, 2019 1:53 pm.