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Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in BRI104; phone (213) 740-0690.
- D class assignments for graduate students available in HOH103; phone (213) 740-5424.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available in HOH103, (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit www.marshall.usc.edu/registrationpolicies.
Learn to use fundamental principles of marketing, branding, and consumer behavior to successfully market disruptively innovative products including goods, services, and ideas. Not available for degree or major credit for business and accounting majors. Duplicates credit in BUAD 307.
- Restriction: Registration closed to the following major(s): Accounting, Business Administration (Cinematic Arts), Business Administration (International Relations), Business Administration, Business Administration, Computer Science/Business Administration
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16501D | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 38 of 39 | Ira Kalb | SKS404 |  |
Creating and interpreting qualitative and quantitative research to gain insight into marketplace challenges, such as testing advertising, identifying new product opportunities, and understanding customer decisions. Recommended preparation: BUAD 310 or COMM 301 or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Note: Recommended Preparation: BUAD 310 or COMM 301 or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16508R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 46 of 46 | Sha Yang | JFF322 | Word (289475 KB) |   |
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16470R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 48 of 48 | Hank Wasiak | JFF316 | Word (39798 KB) | |
| 16472R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 47 of 47 | Hank Wasiak | JFF316 | Word (39798 KB) | |
| 16474R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 48 of 48 | Gregory Pollack | JFF316 | |
Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Prerequisite: BUAD 307 or MKT 385x. Open only to sophomores, juniors and seniors.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16476R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 42 of 46 | Gary Hankins | JFF241 | |
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16492R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 31 of 42 | Therese Wilbur | JFF322 | PDF (356904 KB) | |
| 16494R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 30 of 42 | Therese Wilbur | JFF322 | PDF (356904 KB) | |
| 16496R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 29 of 42 | Therese Wilbur | JFF322 | PDF (356904 KB) | |
Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16498R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 44 of 46 | Linda Hagen | ACC201 | | |
| 16500R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 45 of 46 | Linda Hagen | ACC201 | | |
| 16502R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 42 of 46 | Kristin Diehl | JFF322 | | |
| 16503R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 46 of 46 | Kristin Diehl | JFF241 | |
Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Prerequisite: BUAD 307 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16504R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 26 of 42 | Dennis Schorr | JFF322 | | |
| 16506R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 27 of 42 | Dennis Schorr | JFF316 | |
Current developments in the field of Marketing; topics to be selected each semester. Prerequisite: BUAD 307 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Note: Course Description for Section # 16510&16512: Students will explore the various challenges posed by marketing different kinds of products and services, and identify solutions to those problems. This course will help students better identify the skills they need to succeed in their careers. careers. Course Description for Section #16514: Examines the business of creating, marketing, and managing massive entertainment franchises, mostly in movies, but also in television, video games and toys. Disciplines covered include effective storytelling, marketing, management, psychology, and economics/finance. The prerequisite for MKT 499 for fall 2016 is waived and students may obtain clearance from the Undergraduate Advising Office.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing Challenges in Different Industries | ||||||||||
| 16510R | 001 | 2.0 | Lecture | 2:00-3:50pm | Tuesday | 16 of 42 | Valerie Folkes | JFF241 | Word (139924 KB) | |
| Marketing Challenges in Different Industries | ||||||||||
| 16512R | 001 | 2.0 | Lecture | 4:00-5:50pm | Tuesday | 15 of 42 | Valerie Folkes | JFF241 | Word (139924 KB) | |
| The Art & Science of Creating and Marketing Blockbusters | ||||||||||
| 16514R | 001 | 4.0 | Lecture | 10:00-11:50am | Tue, Thu | 46 of 46 | Gene Delvecchio | JFF240 | PDF (514528 KB) | |
Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16524D | 033 | Lecture | 6:30-9:30pm | Tuesday | 0 of 1 | Kristin Diehl | OFFICE | | |
| 16525R | 033 | Lecture | 2:00-3:20pm | Mon, Wed | 54 of 56 | Kristin Diehl | JKP104 | |
Helps students understand advertising and social media; critique, develop, and test creative ads; place ads in media; and design, budget, and evaluate profitability of strategies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16526D | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 42 of 45 | Gerard Tellis | JKP210 | PDF (759747 KB) | |
Emphasis on creating a sales strategy, planning and delivery of sales presentations, and techniques to persuade people to change their opinions in face-to-face meetings.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16528R | 033 | Lecture | 6:30-9:30pm | Thursday | 50 of 51 (1 on waitlist) | Steven Martin | JKP104 | |
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: MKT 530 section 16530 is going to be cancelled.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16530D | 033 | Lecture | 6:30-9:30pm | Wednesday | 0 of 1 | Dennis Schorr | JKP104 | |
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16531R | 411 | 1.5 | Lecture | 5:00-6:20pm | Mon, Wed | 52 of 77 | Diane Badame | JKP112 | |
Business-to-business marketing strategies (as opposed to consumer targeted marketing) including product management, pricing, market sizing, and other issues of importance for professional marketers.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16533R | 415 | 1.5 | Lecture | TBA | Tue, Thu | Canceled | Gerard Power | |
New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16540D | 033 | Lecture | 5:00-6:20pm | Mon, Wed | 33 of 36 | Sivaramakrishnan Siddarth | JFF LL103 | PDF (89685 KB) | |
| 16542D | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 45 of 48 (3 on waitlist) | Sivaramakrishnan Siddarth | JFF LL103 | PDF (89685 KB) | |
| 16544D | 033 | Lecture | 2:00-3:20pm | Mon, Wed | 45 of 48 (3 on waitlist) | Sivaramakrishnan Siddarth | JFF LL103 | PDF (89685 KB) | |
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16545R | 033 | Lecture | 6:30-9:30pm | Monday | 37 of 48 | Diane Badame | JKP202 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: The application form is posted under the Syllabus field below. For more information visit ACC306E or call 740-5033.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16554D | 033 | Lecture | TBA | TBA | 0 of 10 | OFFICE | PDF (157761 KB) | |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16555D | 033 | Lecture | TBA | TBA | 0 of 10 | Joseph Nunes | OFFICE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | Lecture | TBA | TBA | 0 of 10 | Joseph Nunes | OFFICE | |
Supervised on-the-job business experience in the field of Marketing. (Curricular Practical Training) Graded CR/NC.
- Restriction: Registration open to the following major(s): Accounting, Business Administration, Business Administration/Dental Surgery, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Planning, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16557D | 033 | Lecture | TBA | TBA | 0 of 10 | Joseph Nunes | OFFICE | | |
| 16560D | 415 | Lecture | TBA | TBA | 1 of 10 | OFFICE | |
Hands-on practical experience working with a Marshall faculty member in the Marketing Department on an ongoing research project. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16558D | 033 | Lecture | TBA | TBA | 0 of 10 | Joseph Nunes | OFFICE | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Open only to master and doctoral students. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16559D | 033 | Lecture | TBA | TBA | 3 of 10 | Joseph Nunes | OFFICE | |
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| The CMO on Shareholder Value | ||||||||||
| 16547R | 415 | 1.5 | Lecture | 5:00-6:20pm | Mon, Wed | 40 of 77 | Diane Badame | JKP112 | | |
| Fashion, Luxury and Lifestyle Marketing | ||||||||||
| 16548R | 033 | 3.0 | Lecture | 6:30-9:30pm | Wednesday | 59 of 77 | Diane Badame | JKP112 | | |
Modeling research on marketing with a focus on channel structure, franchising and sales force compensation, innovation and diffusion, inter-store competition, sales promotions, and market segmentation. Open to students in the doctoral program in business administration only.
- Restriction: Registration open to the following class level(s): Doctoral Student
- Restriction: Registration open to the following school(s): Gordon S. Marshall School of Business
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16574R | 036 | Lecture | 7:00-9:50pm | Wednesday | 7 of 10 | Shantanu Dutta, Anthony Dukes | ACC312 | |
Techniques for building and analyzing advanced quantitative analytical models. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Open only to Doctoral students.
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16575R | 036 | Lecture | 1:00-3:50pm | Friday | 5 of 10 | Sha Yang, Dina Mayzlin | ACC312 | |
Seminar. Review and discuss current research in Marketing. Presentations by faculty, visiting researchers, and advanced students. Open to Marshall Ph.D. students only. Graded CR/NC.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
- Note: Restriction: Registration open to the following major(s): Business Administration Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16578R | 431 | Lecture | 9:00-11:50am | Thursday | 5 of 10 | Sha Yang | ACC312 | |