Marketing 499:

Special Topics (2.0-4.0 units, max 8)

Current developments in the field of Marketing; topics to be selected each semester. Prerequisite: BUAD 307 or MKT 385x.
  • Prerequisite: 1 from (BUAD 307 or MKT 385)
  • Note: Course Description for Section # 16510&16512: Students will explore the various challenges posed by marketing different kinds of products and services, and identify solutions to those problems. This course will help students better identify the skills they need to succeed in their careers. careers. Course Description for Section #16514: Examines the business of creating, marketing, and managing massive entertainment franchises, mostly in movies, but also in television, video games and toys. Disciplines covered include effective storytelling, marketing, management, psychology, and economics/finance. The prerequisite for MKT 499 for fall 2016 is waived and students may obtain clearance from the Undergraduate Advising Office.
SectionSessionUnitsTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
Marketing Challenges in Different Industries
16510R0012.0Lecture2:00-3:50pmTuesday15 of 42Valerie FolkesJFF241Word (139924 KB)notesession datesbook list
Marketing Challenges in Different Industries
16512R0012.0Lecture4:00-5:50pmTuesday15 of 42Valerie FolkesJFF241Word (139924 KB)notesession datesbook list
The Art & Science of Creating and Marketing Blockbusters
16514R0014.0Lecture10:00-11:50amTue, Thu45 of 46Gene DelvecchioJFF240PDF (514528 KB)notesession datesbook list
Information accurate as of October 27, 2016 5:33 pm.