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Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in BRI104; phone (213) 740-0690.
- D class assignments for graduate students available in HOH103; phone (213) 740-5424.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available in HOH103, (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit www.marshall.usc.edu/registrationpolicies.
Creating and interpreting qualitative and quantitative research to gain insight into marketplace challenges, such as testing advertising, identifying new product opportunities, and understanding customer decisions. Prerequisites:BUAD 307 or JOUR 340. Recommended preparation: BUAD 310 or COMM 301L or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16508R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 20 of 35 | Valerie Folkes | HOH421 |   | |
| 16510R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 32 of 40 | Valerie Folkes | HOH421 | |
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Prerequisite: BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16470R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 47 of 48 | Lisa Cavanaugh | HOH303 | | |
| 16472R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 48 of 48 | Lisa Cavanaugh | HOH303 | | |
| 16474R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 47 of 47 | Lisa Cavanaugh | HOH304 | |
Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Prerequisite: BUAD 307 or MKT 385x. Open only to sophomores, juniors and seniors.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16476R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 44 of 45 | Gary Hankins | HOH421 | PDF (125912 KB) | |
Consumer online behavior, Internet marketing strategies, Internet business models, Marketing use of data analytics, Search advertising, Display advertising, Mobile marketing, Social media. Open only to Sophomore, Junior, and Senior students.
- Restriction: Registration open to the following class level(s): Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16478R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 38 of 40 | Dina Mayzlin | HOH301 | | |
| 16480R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 39 of 40 | Dina Mayzlin | HOH304 | |
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16492R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 40 of 40 | Therese Wilbur | HOH305 | | |
| 16494R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 43 of 45 | Therese Wilbur | HOH304 | | |
| 16496R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 39 of 40 | Therese Wilbur | BRI5 | |
Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16498R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 45 of 47 | Kristin Diehl | ACC201 | | |
| 16500R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 45 of 47 | Kristin Diehl | ACC201 | | |
| 16502R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 36 of 36 | Lars Perner | ACC205 | |
Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Prerequisite: BUAD 307 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16504R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 40 of 40 | Dennis Schorr | BRI5 | |
Marketing research concepts and techniques; developing the manager's ability to critically evaluate and utilize research information in the decision making process.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16522R | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 32 of 45 | Dina Mayzlin | JKP210 | |
Theories and applications of consumer behavior in marketing; psychlogical, social, cultural, and ethnic factors influencing consumer behavior.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16524R | 033 | Lecture | 6:30-9:30pm | Tuesday | 34 of 45 | Kristin Diehl | JKP212 | | |
| 16525R | 033 | Lecture | 12:30-1:50pm | Tue, Thu | 74 of 78 | Dennis Rook | JKP212 | PDF (443030 KB) | |
Explains: use of argument, emotion, endorsements for persuasive ads; tools for analyzing ad-effectiveness, budgeting, media planning and scheduling; principles of pricing for creative promotion.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16526D | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 22 of 45 | Gerard Tellis | JKP210 | PDF (527211 KB) | |
Emphasis on creating a sales strategy, planning and delivery of sales presentations, and techniques to persuade people to change their opinions in face-to-face meetings. Open only to master students.
- Prerequisite: 1 from (GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16528R | 033 | Lecture | 6:30-9:30pm | Thursday | 42 of 45 | Steven Martin | JKP104 | |
Systematic approaches to product development; reasons for product failure; processes, techniques and concepts firms use to develop; test, and execute product innovations and imitations.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16530R | 033 | Lecture | 6:30-9:30pm | Wednesday | 47 of 56 | Dennis Rook | JKP104 | PDF (482893 KB) | |
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development. Prerequisite: GSBA 509 or GSBA 509a or GSBA 528.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16531R | 411 | 1.5 | Lecture | 12:30-1:50pm | Mon, Wed | 22 of 45 | Diane Badame | JKP104 | |
Business-to-business marketing strategies (as opposed to consumer targeted marketing) including product management, pricing, market sizing, and other issues of importance for professional marketers. Recommended preparation: GSBA 509 or GSBA 509b or GSBA 528. Online registration open only to Business and Accounting majors.
- Restriction: Registration open to the following major(s): Accounting, Business Administration, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Planning, Business Administration/Real Estate Development, Business Administration/Social Work, Business Taxation, Gerontology/Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Marketing, Medicine/Business Administration, Business Administration/Education
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16532R | 411 | 1.5 | Lecture | 5:00-6:20pm | Tue, Thu | 12 of 45 | Gerard Power | JKP102 | PDF (273728 KB) | |
| 16533R | 415 | 1.5 | Lecture | 5:00-6:20pm | Tue, Thu | 11 of 45 | Gerard Power | JKP102 | PDF (273728 KB) | |
The complexity of pricing is increasing due to globalization and internet. This course will develop a framework for developing strategic pricing decisions.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16534R | 033 | Lecture | 6:30-9:30pm | Monday | 48 of 52 | Shantanu Dutta | JKP212 | |
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a multi-period competitive market environment simulation. Prerequisites: GSBA 509a or GSBA 528. Open only to graduate students.
- Prerequisite: 1 from (GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16545R | 033 | Lecture | 6:30-9:30pm | Wednesday | 27 of 52 | Diane Badame | JKP112 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: The application form is posted under the Syllabus field below. For more information visit ACC306E or call 740-5033.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16554D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE |  |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16555D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | |
Supervised on-the-job business experience in the field of Marketing. (Curricular Practical Training) Graded CR/NC.
- Restriction: Registration open to the following major(s): Accounting, Business Administration, Business Administration/Dental Surgery, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Planning, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16557D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | |
Hands-on practical experience working with a Marshall faculty member in the Marketing Department on an ongoing research project. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16559D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Open only to master and doctoral students. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: The application form is posted under the Syllabus field below. For more information visit ACC306E or call 740-5033.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16558D | 033 | 1.0-5.0 | Lecture | TBA | TBA | 1 of 10 | Gary Frazier, Diane Badame | OFFICE | |
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macro-marketing, marketing of individuals, organizations, and ideas.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| CMO and Shareholder Value | ||||||||||
| 16547R | 415 | 1.5 | Lecture | 12:30-1:50pm | Mon, Wed | 17 of 45 | Diane Badame | JKP104 | | |
| Global Entertainment Marketing | ||||||||||
| 16548R | 411 | 1.5 | Lecture | 5:00-6:20pm | Mon, Wed | 13 of 45 | Dennis Schorr | JKP112 | | |
| Global Entertainment Marketing | ||||||||||
| 16549R | 415 | 1.5 | Lecture | 5:00-6:20pm | Mon, Wed | 11 of 45 | Dennis Schorr | JKP112 | | |
Modeling research o marketing with a focus on discrete choice models, consideration set models, purchase timing models, accounting for consumer heterogeneity, Baysian models, dynamic models of consumer choice, market entry effects, product quality, advertising and carry over effects, price, and promotion. Open to students in the doctoral program in business administration only.
- Restriction: Registration open to the following class level(s): Doctoral Student
- Restriction: Registration open to the following school(s): Gordon S. Marshall School of Business
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16576R | 036 | Lecture | 3:30-6:30pm | Wednesday | 8 of 10 | Gerard Tellis,Sivaramakrishnan Siddarth | HOH706 | |
Seminar. Review and discuss current research in Marketing. Presentations by faculty, visiting researchers, and advanced students. Open to Marshall Ph.D. students only. Graded CR/NC.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16578R | 431 | Lecture | 1:00-3:50pm | Friday | 7 of 10 | Sha Yang | ACC312 | |