Graduate School of Business Administration 528:

Marketing Management (3.0 units)

Marketing is treated as a managerial decision making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy. Duplicates credit in GSBA 509ab.
  • Note: Master of Science in Social Entrepreneurship only
15722D033Lecture6:30-9:30pmTuesday53 of 54Ira KalbJKP112PDF (301345 KB)notesession datesbook list
Information accurate as of 1/26/2016 4:24 PM.