Marketing 530:

New Product Development (3.0 units)

Systematic approaches to product development; reasons for product failure; processes, techniques and concepts firms use to develop; test, and execute product innovations and imitations.
  • Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
  • Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16530R033Lecture6:30-9:30pmWednesday47 of 56Dennis RookJKP104PDF (482893 KB)session datesbook list
Information accurate as of 1/26/2016 5:23 PM.