Marketing 525:

Consumer Behavior (3.0 units)

Theories and applications of consumer behavior in marketing; psychlogical, social, cultural, and ethnic factors influencing consumer behavior.
  • Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
  • Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16524R033Lecture6:30-9:30pmTuesday34 of 45Kristin DiehlJKP212session datesbook list
16525R033Lecture12:30-1:50pmTue, Thu74 of 78Dennis RookJKP212PDF (443030 KB)session datesbook list
Information accurate as of 1/26/2016 5:23 PM.