Marketing 533:

Branding Strategy (1.5-3.0 units)

Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
SectionSessionUnitsTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16531R4111.5Lecture5:00-6:20pmMon, Wed23 of 54Diane BadameJKP112session dates
Information accurate as of January 19, 2024 5:02 pm.