Marketing 530:

New Product Development (3.0 units)

Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16530R033Lecture6:30-9:30pmTuesday46 of 54Dennis SchorrJKP202session dates
Information accurate as of January 19, 2024 5:02 pm.