Marketing 525:

Consumer Behavior (3.0 units)

Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
  • Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
  • Note: Section 16525 is for MBA and other graduate students. Section 16524 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16524D033Lecture2:00-3:20pmTue, Thu13 of 14Kristin DiehlJKP102notesession dates
16525R033Lecture2:00-3:20pmTue, Thu22 of 40Kristin DiehlJKP102notesession dates
Information accurate as of January 19, 2024 5:02 pm.