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Digital Media Management (DMM)
Explores the digital media environment, its sociohistorical evolution and the impact of digital technologies and media on practices within cultural and business ecosystems.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20200D | 748 | Lecture | TBA | Thursday | 21 of 25 | Morten Bay | ONLINE | Word (50773 KB) |   |
| 20201D | 748 | Lecture | TBA | Tuesday | Canceled | Raymond Lutzky | |
Explores research methodologies and digital audience analytics, evaluating online audience needs and wants and focusing on data-driven and ethical decision making.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20205D | 758 | Lecture | TBA | Thursday | 20 of 25 | Mahta Emrani | ONLINE | Word (337826 KB) | |
| 20206D | 758 | Lecture | TBA | Thursday | Canceled | Mahta Emrani | |
Examines digital media advertising sales technologies: digital advertising, media buying, digital asset performance measurement and data collection methodologies used for business planning.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20210D | 748 | Lecture | TBA | Tuesday | 26 of 27 | Jeffrey Thompson | ONLINE | Word (338001 KB) | |
| 20211D | 748 | Lecture | TBA | Tuesday | 27 of 28 | Jeffrey Thompson | ONLINE | Word (338001 KB) | |
Explores the evolution of digital media content, content categories in digital media, innovations in content production techniques and technologies and the digital distribution revolution.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20215D | 758 | Lecture | TBA | Tuesday | 25 of 27 | Aaron Settipane | ONLINE | Word (337861 KB) | |
| 20216D | 758 | Lecture | TBA | Wednesday | 25 of 28 | Aaron Settipane | ONLINE | Word (337861 KB) | |
Covers strategies to balance the needs of creating a user experience and content with the ethical imperatives of fostering equity, diversity and inclusion.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20240D | 748 | Lecture | TBA | Thursday | 14 of 25 | Raymond Lutzky | ONLINE | Word (337510 KB) | |
Explores how the platform economy is disrupting traditional marketplaces and industries with new, digital technologies and ways for optimizing outcomes from those changes.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20245D | 758 | Lecture | TBA | Thursday | 14 of 25 | Morten Bay | ONLINE | Word (338435 KB) | |
Covers management of digital media innovation within digital media organizations and new entrepreneurial ventures, and ways for alleviating challenges to equity and diversity.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20250D | 748 | Lecture | TBA | Wednesday | 8 of 25 | Joseph Itaya | ONLINE | Word (337477 KB) | |
Students create an innovative idea or initiative that solves a problem or achieves a goal within a digital media organization or business unit.
- Restriction: Registration open to the following major(s): Digital Media Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20255D | 758 | Lecture | TBA | TBA | 7 of 25 | Joseph Itaya | ONLINE | Word (336433 KB) | |